The Trifecta: Onboarding, Automations, and Segmenting

THE LONG GAME Episode 36 The Trifecta - OnBoarding, Automations, Segmenting with Sandra Scaiano

Forget about good.
Good is a known quantity.
Good is what we all agree on.
As long as you stick to good, you’ll never have real growth.
Bruce Mau

In true LONG GAME style, today I’m talking about things that are going to take your digital products and presence from good to great.

Things like onboarding, automations and segmenting aren’t sexy or sparkly.

They are powerful.

Onboarding: it’s the way you prepare your clients for the experience of working with you. It sets expectations and that eases anxiety.

  • Hear the questions most asked that you’ll want to include in your onboarding

  • The best way to set a good first impression

  • Automations: this is your friend when it comes to managing courses and memberships. There are lots of small things that have to be taken care of the correct way every time.

  • Get the 4 key things that automations best handle

  • How to use technology to enhance your interaction with your audience

  • Get the scoop on how to use automations in your marketing

  • Segmenting: this is my favorite because it’s about relationship-building. It’s foundational to your brand and messaging.

  • How can you track your audience, so you know how to best serve them?

  • What’s the best way to set up your segments? I’m breaking it down for you so grab a pen and paper or your favorite notes app so you can implement this right now!

  • Bonus info: how to improve your list health and deliverability!

    Strategic thinking! This is what makes your content and creates a business. This episode is going to help you make it happen.

    Link from Today’s Episode: