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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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A Sweeter World with Zainab Illyas

By Sandra / June 11, 2021
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Zainab Illyas is an artist when it comes to desserts. Her specialty is French macarons, and she creates beautiful, expertly crafted custom treats. She calls her cafes “community cafes” and she brings that notion to life in her business, building relationships and supporting her community. As a women-owned business, hers could have been shut down…

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Repurposing Your Best Content

By Sandra / May 28, 2021
Episode-58-The-Long-Game-is-Repurposing

Following the pandemic in 1918 we had the roaring 20’s. What will follow this pandemic? A new kind of renaissance! Repurposing is the best way to reflect on where you’ve been and show the path ahead.  I’m taking my own advice and repurposing this episode about repurposing. I know, very meta. Enjoy!  Today’s episode is…

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Love Your Voice with Kelly Burge

By Sandra / May 21, 2021
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If you have ever felt nervous about speaking online, on a podcast, or in person, or if you’ve ever said, “I hate my voice,” then today’s special guest is for you. I’m talking to Kelly Burge, vocal scientist and coach known as “THE Professor Kelly.” As one of only eleven Estill Mentor and Course Instructors…

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Building Your Business Your Way, with Dr. Elizabeth Kiracofe

By Sandra / May 14, 2021
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It’s Skin Cancer Awareness Month. I’m going to address skin cancer awareness in an effort to reduce the chances of this impacting you. Joining me is dermatologist and mastermind colleague of mine, Dr. Elizabeth Kiracofe. She’ll also share her process regarding her no-insurance approach in her medical practice. Dr. Kiracofe encourages developing friendships with your…

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Rise & Style with Neepa Sikdar

By Sandra / May 7, 2021
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Today on the podcast I’m interviewing one of the people in my community of amazing women that I’ve mentioned before. Neepa Sikdar shares her entrepreneur journey and it’s inspiring. You’re going to love her as much as I do.  Neepa shares how she knew at the age of 10 that entrepreneurship was in her future.…

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What I Learned from Creating A Podcast

By Sandra / April 30, 2021
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This is the one-year anniversary episode! What a year this has been. I started my podcast during a pandemic, the Black Lives Matter movement, and a national election. And that’s just a few of the things that happened! Events influenced the content I chose to share with you. World events affect creators, and I’m no…

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The Long Game is… Surrender

By Sandra / April 23, 2021
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What I love about having my podcast is bringing on women who are tuned in, friends who are paying attention, eloquently voice emotions, detail influences, and understand the ways we live our lives. In reviewing my first year’s episodes, I discovered another theme that was present – that of Surrender. And through how these women…

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The Long Game is… Knowing Your Audience

By Sandra / April 16, 2021
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Knowing your audience is the ultimate GPS. It directs everything. When you know who you are talking to, what to say to, ‘connect’ comes easier.  We know – we know – we are relationship building and that starts with sharing your stories. In Episode 7 – I was joined by April Pertuis, who helps women use their…

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The Long Game is… Change of Mind

By Sandra / March 24, 2021
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Today’s topic is personal! After I heard two separate influencers talking about being able to change your mind in the same week, I decided to talk about that topic here. So let’s unpack changing your mind. Decisions are data-based. Both influencers talked about how data affects the decisions you make and how data can affect…

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The Long Game is . . . Underlying Effects

By Sandra / March 17, 2021
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Behind every success, there’s a hidden story. Every day, we face different challenges that shape who we are today. And in everything we do, there are underlying effects. All of this is what I’ll discuss today.  What is the impact you’re making? The truth is, we need to undergo a lot of different processes to…

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I'm on my way! Listening to my own advice and the advice of the brilliant minds I have on my podcast as guests. Hop on my list for the play by play and updates on progress and be inspired to get out of your own way too!