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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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How Observation Affects Success: The Hawthorne Effect

By Sandra / May 3, 2024
The-Long-Game-Podcast-with-Sandra-Scaiano-Episode-191-How-Observation-Affects-Success-The-Hawthorne-Effect

In this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better. The Hawthorne Effect came…

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Turn your Course from Transactional to Transformational with Lesley Clavijo!

By Sandra / October 13, 2023
The-Long-Game-Podcast-Episode-170-with-Sandra-Scaiano-Turn-your-Course-from-Transactional-to-Transformational-with-Lesley-Clavijo

In this episode of the Long Game, we dive deep into the world of online courses and memberships. If you’re a course developer, you’ve likely asked “How can I make my course better?” We all want to produce content and materials that are effective and transformational. We want to provide value and help people, and…

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What is Possible with Online Courses and Membership Sites

By Sandra / June 30, 2023
The-LONG-GAME-Episode-161-Online-Courses-versus-Membership-Site-with-Sandra-Scaiano

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here and I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve…

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Creating Content Series

By Sandra / July 22, 2022
The-LONG-GAME-Episode-116-Creating-Content-Series-with-Sandra-Scaiano

We always want to build out a runway of content before a course launch or new offer. You don’t want to be that person who never communicates until they are trying to sell something. After all, customers want to know why they should buy so make it easy for them! When I brainstormed with a…

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The Long Game is… Streamlining Offers

By Sandra / April 22, 2022
The-LONG-GAME-Episode-104-Streamlining-Offers-with-Sandra-Scaiano

Today I’m talking about streamlining your offers. This is something that comes up for my clients and for me as well. I see so many people spending time and energy on their offers, with mixed results. In the past year, I’ve worked to streamline my own offers and it’s allowed me to scale my business…

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Is Pre-Selling for You?

By Sandra / February 18, 2022
The-LONG-GAME-Episode-95-Is-Pre-Selling-For-You-with-Sandra-Scaiano

There is a concept out there in the course/membership industry, that gets talked about and taught by coaches. It’s a legitimate strategy, but like all strategies, there’s a time and place to use it and you’ve got to do your homework to know if it is the right strategy for you. What strategy am I…

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What Course Creators Are Telling Me

By Sandra / November 12, 2021
The-LONG-GAME-Episode-81-What-Course-Creators-Are-Telling-Me-with-Sandra-Scaiano

I’ve been having conversations with digital course creators and membership site owners. They’ve shared what’s going on for them and what’s next. Digital courses are business streams, not just revenue streams. It can be the foundation of your business. That’s what today’s episode covers. How to understand what’s working now and the mindset around all…

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Creating The Ultimate Online Course Experience

By Sandra / October 29, 2021
The-LONG-GAME-Episode-79-Creating-The-Ultimate-Online-Course-Experience-with-Sandra-Scaiano

You know what you have mastered. You know the work you do better than anyone. And you’re ready to teach it to the world! With so many pieces to create and focus on, it can be overwhelming. Today I am sharing one idea, that if you embody it, will help you create an amazing online…

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Money Breakthrough with Alexandra Taketa

By Sandra / October 22, 2021
THE LONG GAME Podcast with Sandra Scaiano Money Breakthrough with Alexandra Taketa

Making sure that your business serves the life you want to live is not a nice-to-have, it’s a necessity for you to feel abundant and be able to thrive and love what you do every day. Coming from corporate jobs and years of 9 to 5 training is not an easy habit, just because you…

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Method to Digital Course

By Sandra / September 3, 2021
The-LONG-GAME-Episode71-Method-to-Digital-Course-with-Sandra-Scaiano

Before we jump into this episode, I want to say thank you for all the nice feedback. It’s so great to hear from you directly and I’m so grateful you are here. Today’s show is about one of my favorite topics. Digital courses. You know how much I love this as part of a business…

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