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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Upsells, Cross-sells, and Membership Retention

By Sandra / December 30, 2020
Episode-37-Upsells-Membership-Retention-Image

I’m taking a strategic look at how we spark and build relationships with our clients. Digital marketing info is often about the tactics and they are important. But the best tactic won’t make a difference if you don’t understand how to use it to build meaningful connections with prospects and clients. Relationships still matter, even…

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The Trifecta: Onboarding, Automations, and Segmenting

By Sandra / December 23, 2020
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Forget about good.Good is a known quantity.Good is what we all agree on.As long as you stick to good, you’ll never have real growth.Bruce Mau In true LONG GAME style, today I’m talking about things that are going to take your digital products and presence from good to great. Things like onboarding, automations and segmenting…

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Choosing the Right Online Course Platform

By Sandra / December 16, 2020
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This may be the most asked question I see in online communities. There are so many options and in today’s podcast I break down what I’ve seen work and not work with my clients. There are 2 key ways to set up a course. One way is by adding and LMS (learning management system) to…

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Creating Your Course or Membership Content

By Sandra / December 9, 2020
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I’ve talked about courses and memberships and now it’s time to plan yours! Today you’ll find out how you can turn what you do, what you know, and what you love into an online course or membership content. Creating a course and/or membership content takes work and planning, and it can be so worth it.…

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The LONG GAME is… Courses for Every Industry

By Sandra / November 25, 2020
Episode-32-Courses-for-Every-Industry

This topic is something that comes up nearly every day with clients. As I mentioned in Episode 30, the pandemic and related shifts in the business world have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you. Video learning is nothing…

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What is Possible with Online Courses and Membership Sites Part 1

By Sandra / November 11, 2020
Episode-30-Online-Courses-and-Membership-Sites

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here and I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve…

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I'm on my way! Listening to my own advice and the advice of the brilliant minds I have on my podcast as guests. Hop on my list for the play by play and updates on progress and be inspired to get out of your own way too!