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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Building a Content Fortress with Lyndsay Cambridge & Martin Huntbach

By Sandra / September 22, 2023
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In today’s digital world, there are countless ways to market yourself and your business, to the point where it can feel overwhelming and daunting. Sometimes, despite producing top-quality content, we still can’t seem to attract our ideal clients. Our guests today will help demystify the digital marketing landscape and break down strategies for building a…

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Inner Work for Business with Kami Guildner

By Sandra / September 15, 2023
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In this episode of The Long Game Podcast, we delve into the essential aspects of entrepreneurship that can transform your business into a soulful and impactful journey. Today’s conversation weaves into one conversation different topics including authenticity in business, core values, time management, and structuring your venture. To share her insights in this conversation, we’re…

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The Life Feast with Lizzie LaRock

By Sandra / August 4, 2023
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The concept of the long game is sticking with it. It’s also about recognizing that you are on your unique journey. No two people have the same path. With all creative endeavors, you have the chance to show up your way, in your style. Today we’re talking with Lizzie LaRock and we’re discussing the power…

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The StoryBrand Framework with Heather Frechette-Crowley

By Sandra / July 21, 2023
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Within the first seconds of seeing your website, visitors decide whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based on the book Building a StoryBrand by Donald Miller which was…

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Anchor Pages with Krysty Krywko

By Sandra / July 14, 2023
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Are you familiar with the concept of morning pages? Julia Cameron, the author of The Artists Way, explains them this way:  Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. There is no wrong way to do Morning Pages– they are not high art. They are not…

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How To Start A Podcast – Part 2 Post-Product & Marketing

By Sandra / June 23, 2023
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Launching a podcast and preparing your episodes for listeners is just the beginning. Once your podcast is live, there’s still post-production work and marketing so it can reach your audience. That’s what we’re discussing today with my dear friend, Sue Winkler. Sue is the co-owner of Soma Vayu Garden, a New Jersey-based yoga and cultural…

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Walking the Camino de Santiago with Lisa Corrado

By Sandra / May 26, 2023
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There are times when we doubt whether or not something is possible. Whether it’s a big goal, a trip we dreamed of, or a little “what if?” thought. In this episode, we’re talking about if that thing we want to do is possible (spoiler alert: it is!), and the amazing things that happen when we…

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Creativity, Collaboration, and Craftsmanship with Blueprint Lighting Founder, Kelly Aaron

By Sandra / May 19, 2023
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When we first start our own business, we have big dreams and grand plans, but we don’t really know if it will take off. Today we hear the inspiring story of Kelly Aaron, who shows us that with perseverance, adaptability, and a commitment to building relationships, success is within reach. “Our biggest limit is self-imposed.”…

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Lessons Learned from Universal Studios

By Sandra / May 12, 2023
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In this episode, we’re exploring the tools used by one of the biggest theme parks, Universal Studios. By studying their systems and processes, we can learn how to use the same tools in our own businesses and play the long game like a pro. Here are some of the things Universal Studios does right to…

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3 Branding Mistakes on Your Website & Landing Pages

By Sandra / May 5, 2023
The-LONG-GAME-Episode-154-Branding-Mistakes-on-Your-Website-Landing-Pages-with-Sandra-Scaiano

Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you…

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