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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Email Deliverability with Cheryl Rerick

By Sandra / January 19, 2024
The-Long-Game-Episode-183-Email-Deliverability-with-Cheryl-Rerick

A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes?  This could be bad news if you’ve spent a lot of time…

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Kind Goal Setting with Abbie Schiller

By Sandra / January 12, 2024
The-Long-Game-Episode-182-Kind-Goal-Setting-with-Abbie-Schiller

Welcome to the first episode of the new year! And what better way to start than talking all about the new concept of kind goal? Did you know that 93% of people fail within 30 days of setting their goals? Today, we break down goal setting to make sure that we’re not part of the…

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Zero to Hero with Ben Albert

By Sandra / December 1, 2023
The-Long-Game-Podcast-Episode-177-Zero-to-Hero-with-Ben-Albert

In today’s world, it’s never been easier to implement a new idea, start a new venture, or build up a new business. But it’s also never been more intimidating. There are countless resources telling you how something should be done, and the market can seem incredibly saturated with so many competitors, ads, experts, and millions…

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SOAR on LinkedIn with Donna Serdula

By Sandra / November 17, 2023
The-Long-Game-Episode-175-SOAR-on-LinkedIn-with-Donna-Serdula

LinkedIn is one of the top social platforms for entrepreneurs and professionals. We know we need to get into it, but it can be intimidating because it also reflects on our professional profile. But what if getting started doesn’t have to be so intimidating? In this episode, we’ll learn how to get started, transition, and…

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Facebook Ads Strategy with Laura Ball

By Sandra / November 10, 2023
The-Long-Game-Episode-174-with-Sandra-Scaiano-Facebook-Ads-Strategy-with-Laura-Ball

Paid advertisements are one of the most effective ways to market your product or service and reach your ideal clients—if done right. However, the nuances of each social media platform’s ad manager can feel like entering a new, foreign world. In this episode, we cover multiple Facebook ad strategies with our guest, Laura Ball. Laura…

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Stripe Account Hack Awareness with Shannon Mattern

By Sandra / November 3, 2023
The-Long-Game-with-Sandra-Scaiano-Episode-173-Stripe-Account-Hack-Awareness-with-Shannon-Mattern

When running a business, it should be expected that sometimes things will go south, and we’ll have to put out fires. Sometimes these situations can be solved in a day with a phone call, but sometimes they can potentially end your business. That’s what happened with our guest today when her Stripe account was hacked.…

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How To Innovate In Your Business

By Sandra / October 20, 2023
The-LONG-GAME-Episode-171-How-To-Innovate-In-Your-Business-with-Sandra-Scaiano

As business owners who want to see our business grow, we want to find ways to innovate and set ourselves apart from the competition. Whether it’s in our messaging, our products, our processes, or our marketing, we’re constantly looking for ways to be different. Being innovative also positions us as an industry leader and as…

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Getting Out of a Funk

By Sandra / October 6, 2023
The-LONG-GAME-Episode-169-Getting-Out-of-a-Funk-with-Sandra-Scaiano

As entrepreneurs, we often find ourselves wearing many hats and juggling multiple tasks and projects at the same time. Some tasks demand our attention daily, weekly, or monthly, like invoicing, communication, or client work. Meanwhile, we have projects that can significantly impact our businesses, the ones we need to prioritize to grow. Yet, with our…

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Building More Inclusive Businesses with Dr. Raymona Lawrence

By Sandra / September 29, 2023
THE-LONG-GAME-Podcast-with-Sandra-Scaiano-Building-More-Inclusive-Businesses-with-Dr.-Raymona-Lawrence

In this episode of The Long Game, we’re talking about the different ways to engage in inclusive business practices with Dr. Raymona Lawrence. We’ll be talking about messaging and learning how broad diversity can be. How it’s a two-way process to reach it, and how we can incorporate it into our businesses. “What is my…

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Building a Content Fortress with Lyndsay Cambridge & Martin Huntbach

By Sandra / September 22, 2023
THE-LONG-GAME-Podcast-with-Sandra-Scaiano-Building-a-Content-Fortress-with-Lyndsay-Cambridge-Martin-Huntbach

In today’s digital world, there are countless ways to market yourself and your business, to the point where it can feel overwhelming and daunting. Sometimes, despite producing top-quality content, we still can’t seem to attract our ideal clients. Our guests today will help demystify the digital marketing landscape and break down strategies for building a…

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