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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Podcasts I’m Listening To Now

By Sandra / August 5, 2022
The-LONG-GAME-Episode-118-Podcasts-Im-Listening-To-Now-with-Sandra-Scaiano

I’m not just a podcast creator, I’m a long-time listener as well. My number one category is business, but you can’t listen to business all the time. No matter what I’m hearing though, I can’t turn off my brain when it comes to the production values. First up, cooking and food shows. I have found…

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Personal Story: People Heal

By Sandra / July 29, 2022
The-LONG-GAME-Episode-117-Personal-Story-People-Heal-with-Sandra-Scaiano

One of my favorite quotes is: “You don’t have to be who you were yesterday.” This is really resonating with me. These past weeks of summer have helped me realize who I’ve become. I now realize it was a healing that happened. My personal story around that is the topic for this show. Back in…

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Creating Content Series

By Sandra / July 22, 2022
The-LONG-GAME-Episode-116-Creating-Content-Series-with-Sandra-Scaiano

We always want to build out a runway of content before a course launch or new offer. You don’t want to be that person who never communicates until they are trying to sell something. After all, customers want to know why they should buy so make it easy for them! When I brainstormed with a…

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The Phenomenon that is Amazon Prime Day

By Sandra / July 15, 2022
The-LONG-GAME-Episode-115-The-Phenomenon-that-is-Amazon-Prime-Day-with-Sandra-Scaiano

Amazon Prime Day is here and in full force! Maybe you caught great deals, maybe you tried ignoring it but quickly found it to be nearly impossible to not see. There is a reason Amazon is one of the largest e-commerce providers in the world. Valued at $1136.94 Billion as of July 2022, there are…

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The Canva Recipe with Brenda Cadman

By Sandra / July 8, 2022
THE-LONG-GAME-Podcast-with-Sandra-Scaiano-The-Canva-Recipe-with-Brenda-Cadman

What I love most about talking to other entrepreneurs is the new insights and perspectives they bring. When others share their zone of genius and methods, we learn what works and we get a sneak peek at how someone else does things. Today’s guest is a great example of that. Brenda Cadman is joining me,…

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How to Keep Connected to Past Clients

By Sandra / July 1, 2022
The-LONG-GAME-Episode-113-How-to-Keep-Connected-to-Past-Clients-with-Sandra-Scaiano

Recently, a former client reached out asking for help. Our work together ended about 5 years ago when I built a website for her. We keep in touch now and then, but her recent request was an ask for help.  Her site was down, and she was looking for a resource. I’m glad she reached…

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Turning 50!

By Sandra / June 24, 2022
The-LONG-GAME-Episode-112-Turning-50-with-Sandra-Scaiano

What does it mean to turn 50? I know I’m not alone when I look back at the difference of 50 when I was young (my grandmother in her housecoat), to today’s version of 50. That Golden Girls meme is popular for a reason! I’m taking a walk down the pop culture memory lane with…

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Navigating Economic Slowdowns

By Sandra / June 10, 2022
The-LONG-GAME-Episode-111-Navigating-Economic-Slowdowns-with-Sandra-Scaiano

I am part of several business communities and having experienced the ups and downs of business both pre-pandemic and post-pandemic, there were valuable lessons all of us had to learn. Becoming more adaptable, creative, and resilient ended up being a pandemic gift for some businesses. A recession is a period of declining economic performance across…

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Activism thru Art

By Sandra / June 3, 2022
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This episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way to help.   Why does art matter?   Art dealer David Zwirner wrote an essay for the New York Times titled:   Art Is How We Justify Our Existence. Our technologies are tools. But…

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Clarity in Web Design

By Sandra / May 27, 2022
The-LONG-GAME-Episode-109-Website-Clarity-with-Sandra-Scaiano

I consult with my clients all the time, and a common sticking point for most is simply not having a clear message. You’re in business, you have a product or service to market so you can close on sales and increase revenue, but not having a clear message about who you are, what you’re offering,…

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