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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The Long Game is . . . Resilience

By Sandra / October 21, 2020
Episode-27-Resilience-Taryn-Abrahams

What is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset. Resilience is definitely a long game strategy! Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive…

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10 Things to Know About Keywords

By Sandra / October 14, 2020
Episode-26-All-About-Keywords

This topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords. Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a…

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The LONG GAME is… Process

By Sandra / October 7, 2020
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Today, I dive into the topic of processes following a conversation with Krista Smith (who was a guest in episode 16), when we talked about how to create them for your business. I’ll share my best insights that resulted from that call—as well as a few bonus tips related to those “slivers of time” that…

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The LONG GAME is… Creating Content

By Sandra / September 30, 2020
Episode-24-The-Long-Game-is-Creating-Content

Did you listen to last week’s episode? In it, I talked about the different ways to identify content themes and the many uses of themes. Today, I’ll show you how to take those themes and go further into the content planning system that grows out of them. I break it all down in the following…

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Why You Need Content Themes

By Sandra / September 23, 2020
Episode-23-Blog-Post-Content-Themes

Today, I’m talking all things “themes.” I share how important it is to have content themes (also known as content pillars or buckets) in your business. Because if you truly want content that resonates with your audience and builds a relationship with them, then focusing on content themes is a must. Here’s what we’ll cover: …

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Close Out 2020 On A High Note

By Sandra / September 16, 2020
Episode-22-Blog-Post-Image

We’re almost into the final quarter of the year! Are you where you want to be? If not (and even if you are), today’s episode offers a 3-part “pep talk” to get you back on track with your planning and goals so you can end the year strong. In today’s episode, I’ll share three mini…

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The Only Way Out is Through

By Sandra / September 9, 2020
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After all these years in business, I never thought that my family would inspire an episode—but this is the one! I gathered these thoughts after a family get-together made me realize how many of our stories contain unworked emotions and ideas that might stay with us for years. In today’s episode, I talk more about…

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The Importance of Finding Your Niche with Tracy Otsuka

By Sandra / September 2, 2020
Niching-Down-With-Tracy-Otsuka

Get ready for an inspiring, energizing and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way. Today we chat about Tracy’s “before” and “after” in her business and how…

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The Long Game Is . . . Utilizing A VA

By Sandra / August 26, 2020
Episode-19-Utilizing-A-VA

Finding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business. Today I’m sharing specifics about how I work with my VA, Grace. Here’s one example: When looking for a VA I knew I wanted someone who could support my web-design business. I didn’t…

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Finding Your Perfect Match VA with Jen Lehner

By Sandra / August 19, 2020
Episode-18-Image-logo-women

This is a special episode because I’m talking with my friend and business mentor Jen Lehner. I was at an in-person mastermind hosted by Jen when the idea for this podcast came to life! We talk about a ton of great info and dive into planning, execution, and what it takes to build a team.…

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I'm on my way! Listening to my own advice and the advice of the brilliant minds I have on my podcast as guests. Hop on my list for the play by play and updates on progress and be inspired to get out of your own way too!