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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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From Order-Taker to Expert with Amy Posner

By Sandra / May 17, 2024
The-Long-Game-Podcast-with-Sandra-Scaiano-Episode-192-From-Order-Taker-to-Expert-with-Amy-Posner

In this episode of the Long Game, we talk about maintaining control in your business. A lot of business owners today didn’t start out as business owners. Often, we’ve left the corporate world to branch out on our own. We want to let our true talents and abilities shine. The risk that comes with this,…

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How Observation Affects Success: The Hawthorne Effect

By Sandra / May 3, 2024
The-Long-Game-Podcast-with-Sandra-Scaiano-Episode-191-How-Observation-Affects-Success-The-Hawthorne-Effect

In this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better. The Hawthorne Effect came…

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Messaging & Client Attraction with Wendy White

By Sandra / April 19, 2024
The-Long-Game-Podcast-with-Sandra-Scaiano-Episode-190-Selling-Strategy-with-Maggie-Patterson

This episode of The Long Game talks all about messaging and is a must-hear for all business owners. Messaging is at the crux of all our communication: sales, social media, networking, even introductions. Today, Wendy White will be sharing everything we need to know to have effective messaging. “The reason people aren’t clear to the…

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Selling Strategy with Maggie Patterson

By Sandra / April 5, 2024
The-Long-Game-with-Sandra-Scaiano-Episode-189-Selling-Strategy-with-Maggie-Patterson

Service business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work,…

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Content Repurposing with Greg Wasserman of CastMagic

By Sandra / March 22, 2024
The-Long-Game-with-Sandra-Scaiano-Episode-188-Content-Repurposing-with-Greg-Wasserman-of-CastMagic

When we hear “content repurposing,” most of us think of taking long-form content like a podcast or a webinar and cutting it up into reels or shorts or turning it into a LinkedIn or blog post. That’s an outdated idea of content repurposing. Today, you can take in anything you do in the day-to-day of…

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No Matter What with Jennie & Meredyth

By Sandra / March 8, 2024
The-Long-Game-Podcast-with-Sandra-Scaiano-Episode-187-No-Matter-What-with-Jennie-Meredyth

We’re back with another episode of The Long Game Podcast. Today, we’re diving into a topic that’s important to our businesses: the business structure. Joining us are Jennie & Meredyth, who together, run their coaching empire for people with impatient ambition who want to accomplish more of what actually matters to them. They help people…

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Burnout – The Signal for Change

By Sandra / February 23, 2024
he-Long-Game-Podcast-Episode-186-Burnout-the-Signal-for-Change-with-Sandra-Scaiano

Hey everyone, Sandra here from The Long Game Podcast! Today we’re tackling a big one: burnout. As entrepreneurs, especially those of us in the course and membership site world, we live in launch cycles. Constant selling, content creation, the pressure to keep up… it’s enough to make anyone exhausted. But here’s the thing: burnout isn’t…

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5 Takeaways on Writing Trauma

By Sandra / February 9, 2024
The-Long-Game-Episode-185-5-Takeaways-on-Writing-Trauma

This episode of The Long Game is a continuation of Episode 184 where I shared the story about getting an invite to attend a panel discussion on writing about trauma, and how my schedule conflicted with the panel, and I wouldn’t be able to attend. Well, as a happy end to the story, I was…

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Acknowledging Our Season of Life

By Sandra / January 26, 2024
The-Long-Game-Episode-184-Acknowledging-Our-Season-Of-Life

As business owners, joining business or industry events is part of the game. We build connections, engage in the community, and participate in groups to stay on top of the latest trends, developments, and news. Sometimes, as much as we’d like to join these events, we just can’t. The reason why may be because of…

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Email Deliverability with Cheryl Rerick

By Sandra / January 19, 2024
The-Long-Game-Episode-183-Email-Deliverability-with-Cheryl-Rerick

A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes?  This could be bad news if you’ve spent a lot of time…

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