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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Turning 50!

By Sandra / June 24, 2022
The-LONG-GAME-Episode-112-Turning-50-with-Sandra-Scaiano

What does it mean to turn 50? I know I’m not alone when I look back at the difference of 50 when I was young (my grandmother in her housecoat), to today’s version of 50. That Golden Girls meme is popular for a reason! I’m taking a walk down the pop culture memory lane with…

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Navigating Economic Slowdowns

By Sandra / June 10, 2022
The-LONG-GAME-Episode-111-Navigating-Economic-Slowdowns-with-Sandra-Scaiano

I am part of several business communities and having experienced the ups and downs of business both pre-pandemic and post-pandemic, there were valuable lessons all of us had to learn. Becoming more adaptable, creative, and resilient ended up being a pandemic gift for some businesses. A recession is a period of declining economic performance across…

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Activism thru Art

By Sandra / June 3, 2022
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This episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way to help.   Why does art matter?   Art dealer David Zwirner wrote an essay for the New York Times titled:   Art Is How We Justify Our Existence. Our technologies are tools. But…

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Clarity in Web Design

By Sandra / May 27, 2022
The-LONG-GAME-Episode-109-Website-Clarity-with-Sandra-Scaiano

I consult with my clients all the time, and a common sticking point for most is simply not having a clear message. You’re in business, you have a product or service to market so you can close on sales and increase revenue, but not having a clear message about who you are, what you’re offering,…

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Business As An Act of Rebellion

By Sandra / May 20, 2022
The-LONG-GAME-Episode-108-Business-As-An-Act-of-Rebellion-with-Sandra-Scaiano

I’ve talked about knowing your why. The reason that motivated us to get started in entrepreneurship and stay with it is often a big, life-changing thing. It’s unique for each of us but often a rebellious-fueled reason (or two) is what helped us take a big step forward. How we operate, communicate, and create can…

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Email Marketing with Ashley DeLuca

By Sandra / May 13, 2022
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List building has never been something I focused on. I’ve always done 1:1 work I have been able to stay busy with a full roster of clients. Growing a list is one of those things I’d do differently if I was starting over. We are building businesses based on relationships. Email marketing is one of…

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The Life Feast with Lizzie LaRock

By Sandra / May 6, 2022
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The concept of the long game is sticking with it. It’s also about recognizing that you are on your unique journey. No two people have the same path. With all creative endeavors, you have the chance to show up your way, in your style. Today we’re talking with Lizzie LaRock and we’re discussing the power…

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PR for Visibility with Christina Nicholson

By Sandra / April 29, 2022
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If you’ve been thinking about ways to grow your business, you may be looking at sales funnels, social media posts, TikTok, paid ads, and email campaigns. All of these are legit methods to employ in your strategy for growth, but there is one strategy you’ll want to give more attention to after this episode. Public…

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The Long Game is… Streamlining Offers

By Sandra / April 22, 2022
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Today I’m talking about streamlining your offers. This is something that comes up for my clients and for me as well. I see so many people spending time and energy on their offers, with mixed results. In the past year, I’ve worked to streamline my own offers and it’s allowed me to scale my business…

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Make It Happen with Coach Jennie

By Sandra / April 15, 2022
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How am I supposed to get this all done? I know I’m asking myself that all the time. Lots of creative people feel this way. We have big ideas, and we want to see them come to life. Today’s guest is the coach for humans who have impatient ambition. Can you relate? Coach Jennie is…

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