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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The LONG GAME is… Rest

By Sandra / July 1, 2020
The LONG GAME is... Rest

I’m a doer. I’m a get-things-done kind of person. I love it most days. I never set out to work all day, but it does happen. Being an entrepreneur means there’s always something that can be done. The to-do list never goes away. I also know that all work and no rest is the recipe…

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The LONG GAME is . . . Relationships

By Sandra / June 24, 2020
The-LONG-GAME-is-Relationships

Everything comes down to relationships. In this episode, I break down why they make such a big impact. Understanding and embracing relationships are huge for business growth and for enjoying your work. Here are a few key areas where relationships help me and where they can help you too. Client – customer relationships Hear 7…

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THE LONG GAME is… Systems

By Sandra / June 17, 2020
Episode-9-The-Long-Game-is-Systems

The Long Game philosophy is about what works. There’s too much to do and not enough time. I hear this from clients all the time. Creating systems is how I turn the chaos into calm. Systems are the secret to scale. The only way to do more and make more without going crazy is to…

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THE LONG GAME is… Activism thru Art

By Sandra / June 10, 2020
The-LONG-GAME-is-Activism-thru-Art

This episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way I’ve been inspired to help.   Why does art matter?   Art dealer David Zwirner wrote an essay for the New York Times titled:   Art Is How We Justify Our Existence. Our technologies…

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THE LONG GAME is… Owning your Story with April Pertuis

By Sandra / June 3, 2020
THE-LONG-GAME-is…-Owning-your-Story-with-April-Pertuis

You meet the nicest people online and my friend April Pertuis is one of the best. She joined me on the podcast to talk about all things story. She’s an expert and not only did she share her personal story (which is super interesting) she broke down how we can all become great storytellers. This…

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THE LONG GAME is… Communicating Updates

By Sandra / May 27, 2020
THE-LONG-GAME-is-Communicating-Updates

Your website is not a static set-it-and-forget-it resource. It’s never been more important to provide up to date information for your audience. Here are some of the things I am helping my clients update based on COVID and re-opening processes. Status of your business (open, business as usual, reduced hours) Safety protocols (appointment only, cleaning…

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Create Your Long Game Video Strategy with Holly Gillen

By Sandra / May 20, 2020
Video-Made-Easy-with-Holly-Gillen

Holly is one of my favorite people. I was following Holly’s info online when I realized she lived close by. A quick request to meet in person for coffee led to a great business connection and friendship. She shares how she came to be a video expert. She’s done video production for some big names…

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THE LONG GAME is… Finding Your Brand Voice

By Sandra / May 13, 2020
THE-LONG-GAME-is...-Finding-Your-Brand-Voice

Do you have trouble figuring out how to say things in a way that resonates with your audience? This episode is for you. What is your brand voice? I break it down with examples so you can see exactly how it flows through everything you see and hear. It’s much more than colors and logos.…

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Facebook Ads with Expert Laura Ball

By Sandra / May 6, 2020
Facebook-Ads-Expert-Laura-Ball

Laura Ball is a friend and a Facebook ads expert. We discuss why her Long Game approach involved specializing on the ads strategy and why I went another direction. The conversation covers so much good info! I know you’ll want to take notes because Laura shares some great strategies for successful ad campaigns. Here’s just…

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What it Means to Show Up Long Game Style

By Sandra / May 6, 2020
THE-LONG-GAME-is...-Showing-Up

Showing up. What does that mean to you? Today I’m breaking it down. This was recorded during the Coronavirus stay-at-home period. Showing up has never been more important. Showing up emotionally. Owning a small business is all about community. Showing up and connecting helps all of us. Facebook groups are just one way to be…

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