In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Mindfulness for Entrepreneurs with Juan Alvarez

By Sandra / March 24, 2023

Over the past several years, there’s been a rise in life coaches, meditation teachings, and self-help programs, and a lot of them can feel so disconnected and impersonal that people want to distance themselves from them. That’s a shame because when done right, mindfulness, awareness and meditation have so much benefit. The key is to…

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The Power of Podcast Tours™ with Scout Sobel

By Sandra / March 17, 2023

Podcasts are changing the game for people who want to present themselves and share their stories. It’s proving to be a competitive alternative to traditional ways or social media for reaching your ideal audience, building quality connections, and growing your business. I’ve seen the benefits of podcasts after hosting almost 150 episodes, but our guest…

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The Intimate Strategy

By Sandra / March 10, 2023

One huge category of online products today is online courses, and they vary in topics, industries, audiences, and even sizes. Some courses have hundreds to thousands of participants, and these are the ones with the goal of hitting the most numbers they possibly can. “Courses get to be intimate spaces. They don’t have to be…

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Community & Inspiration with Artpreneur Author Miriam Schulman

By Sandra / March 3, 2023

As entrepreneurs, we need to plan and strategize in running our businesses, but we also need to be creative. Whether it’s figuring out ways to connect with your community, designing your next product launch, or curating your digital presence. We need to cultivate space where we can be creative so we can have the next…

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The Remarkability Formula with Rich Brooks

By Sandra / February 24, 2023

As entrepreneurs, we know that we’re supposed to have a unique value proposition, but knowing this isn’t enough. For a lot of us, we get stuck on how to implement and communicate what sets us apart. “There’s always something remarkable in your business, and it’s just up to you to identify it and name it.”…

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Becoming Intentionally Selfish with Naketa Ren Thigpen

By Sandra / February 17, 2023

I love and have embraced the term “intentionally selfish” since I first heard it. To be intentionally selfish is to be unapologetic for raising yourself up. It is to give yourself what you need to heal, and to let go of all the shame from the experiences you went through. This episode is all about…

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The Power of Specializing and Niching Your Business with Natalie Eckdahl

By Sandra / February 10, 2023

As entrepreneurs, we’re like special unicorns that usually have a lot of experience and can do multiple things. But having a unicorn business can be exhausting for us and confusing for potential clients. Maybe you feel overwhelmed by the multiple offers and products or services that you offer. Or you might struggle to market all…

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How the Creative Process Works

By Sandra / February 3, 2023

In this episode of The Long Game, I’m taking you on a creative journey, exploring the process of illumination, evaluation, and verification of unique ideas and experiences to discover the universal concepts of creativity. We often think the creative process is individual and varies from person to person, but I’ve learned that there are some…

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Client Feedback… Beyond Testimonials

By Sandra / January 27, 2023

As entrepreneurs, we sometimes get so involved inside our own products, systems, and workflows that we can’t see things from a client or user-experience perspective. This is why it’s so valuable to have someone else tell you about what works, what works well, and what has room for improvement. This is where feedback comes in.…

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How to Build Community in Your Business

By Sandra / January 20, 2023

We all know how important communities are for our businesses. We build them and are a part of them. They’re there for conversations, support, exploration of ideas, and even sales. Our community can help our business grow, and yes, sometimes even survive. So how exactly do we build and foster our communities? Is social media…

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