The Long Game is… Energetic Thinking

Energetic Thinking is a term I use. I know it’s not the most common of phrases so I’m going to break it down a bit, share what it means and how to apply it in today’s episode.

Energetic thinking is when your thinking flows and you gain insights based on seemingly random experiences or something you’ve seen or heard in real life. It is the spark of inspiration that hits us when we are out and about or taking ‘life’ in.

A few places for me to be inspired by are news items I come across, I’m always emphasizing being well read, as well as paying attention to what big brands do in terms of their marketing, advertising, and content creation.

There are so many insights to gain that you can apply on a smaller scale to your own business. It’s cool to see these ideas in action and figure out how you can drill down on the concepts.

While the goal isn’t for small businesses to become huge corporations (though some of you will want to scale), the lessons you learn can be helpful at any size. 

I discuss: 

The importance of learning to think like a large corporation

Tapping into how the culture of a larger company can help you determine who you are as a company

The Magic of Tiny Business by Sharon Rowe, and her definition of how a tiny business is defined

Here are four examples of the things I’ve found interesting and useful in my own Energetic Thinking. Learn how they can be applied to your own business:

How NBC repurposed Today into a podcast, and the implications of this move

What this means for your own business and how to repurpose your content

My process in repurposing the content of this podcast

Clubhouse’s new partnerships with the NFL and the NHL: the benefits for audience and fans

How the partnership built on the strengths of Clubhouse (and what those strengths are)

How Clubhouse moved to creatively leverage their best asset, and how you can, too (hint: think about who supports your industry)

Why I just love what Barilla Pasta did with their innovative approach to helping you cook perfect pasta (I bet you won’t guess what it is!)

The importance of adding fun to your brand, or sharing lifestyle posts, and how it enhances the brand experience for your audience

The Container Store’s email that inspired me, and how you can use the same idea on a smaller level (I share two key points for you to make it work)

Something similar I did with one of my own clients

It’s so important to keep an eye out for creative approaches that you see in the world. Then thinking energetically about how you can use something similar for your brand. There are so many good ideas out there!

Links from Today’s Episode:

The Magic of Tiny Business by Sharon Rowe