In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Stripe Account Hack Awareness with Shannon Mattern

By Sandra / November 3, 2023

When running a business, it should be expected that sometimes things will go south, and we’ll have to put out fires. Sometimes these situations can be solved in a day with a phone call, but sometimes they can potentially end your business. That’s what happened with our guest today when her Stripe account was hacked.…

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How To Innovate In Your Business

By Sandra / October 20, 2023

As business owners who want to see our business grow, we want to find ways to innovate and set ourselves apart from the competition. Whether it’s in our messaging, our products, our processes, or our marketing, we’re constantly looking for ways to be different. Being innovative also positions us as an industry leader and as…

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Getting Out of a Funk

By Sandra / October 6, 2023

As entrepreneurs, we often find ourselves wearing many hats and juggling multiple tasks and projects at the same time. Some tasks demand our attention daily, weekly, or monthly, like invoicing, communication, or client work. Meanwhile, we have projects that can significantly impact our businesses, the ones we need to prioritize to grow. Yet, with our…

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Entrepreneurs on Fire with Kate Erickson

By Sandra / September 8, 2023

In this episode of The Long Game, we’re diving into the world of podcasting, entrepreneurship, and transparency as a business strategy. If you want to learn about building a thriving podcast, cultivating a passionate community, and achieving financial freedom, stick around because this episode is just for you. Our guest today is the remarkable Kate…

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Lessons Learned from Universal Studios

By Sandra / May 12, 2023

In this episode, we’re exploring the tools used by one of the biggest theme parks, Universal Studios. By studying their systems and processes, we can learn how to use the same tools in our own businesses and play the long game like a pro. Here are some of the things Universal Studios does right to…

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3 Branding Mistakes on Your Website & Landing Pages

By Sandra / May 5, 2023

Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you…

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Website Data Collection & Google Analytics 4

By Sandra / April 21, 2023

I’ve been where you are – struggling to make informed marketing decisions and wanting to drive growth for my business. By diving into Google Analytics, I discovered the importance of audience segmentation, targeted ads, and remarketing to increase conversion rates and engage potential customers. I’m sharing what I’ve learned so you can get better results…

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Episode 150! Introducing Testing to Your Business

By Sandra / March 31, 2023

As business owners and entrepreneurs, we experience so many different situations that require us to be light on our feet and we have to make quick decisions. In those times, it’s all about making the decisions now. But other times, there’s a need to make calculated, data-driven decisions. And I think a lot of us…

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The Intimate Strategy

By Sandra / March 10, 2023

One huge category of online products today is online courses, and they vary in topics, industries, audiences, and even sizes. Some courses have hundreds to thousands of participants, and these are the ones with the goal of hitting the most numbers they possibly can. “Courses get to be intimate spaces. They don’t have to be…

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Becoming Intentionally Selfish with Naketa Ren Thigpen

By Sandra / February 17, 2023

I love and have embraced the term “intentionally selfish” since I first heard it. To be intentionally selfish is to be unapologetic for raising yourself up. It is to give yourself what you need to heal, and to let go of all the shame from the experiences you went through. This episode is all about…

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