In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Building Community on Instagram with Sue B. Zimmerman

By Sandra / April 28, 2023

There’s a common belief that in order to build your Instagram following, create a viral post, or develop your community, the platform would have to be treated as a second job, almost. You may think you have to spend hours and hours to craft that perfect post and connect with people. But how true (or…

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Website Data Collection & Google Analytics 4

By Sandra / April 21, 2023

I’ve been where you are – struggling to make informed marketing decisions and wanting to drive growth for my business. By diving into Google Analytics, I discovered the importance of audience segmentation, targeted ads, and remarketing to increase conversion rates and engage potential customers. I’m sharing what I’ve learned so you can get better results…

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Relationships Beat Algorithms with George Bryant

By Sandra / October 7, 2022

You’ve seen the customer journey maps, diagrams, 9 steps, funnels, colored infographics, and more. Learning about the customer journey can make your head swirl in confusion on how to create one for your business, make sure you hit all the stages and have all of the elements needed. What would it look like for the…

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Artificial Intelligence and Your Business Part 1

By Sandra / September 16, 2022

The mention of artificial intelligence either gets you really excited or makes you cringe. and think of robots taking over the world and enslaving all humans. Things we don’t yet fully understand feel scary and threatening on a surface level. In this episode, I want to walk you through all the areas where we’ve already…

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The Long Game is… Energetic Thinking

By Sandra / August 12, 2022

Energetic Thinking is a term I use. I know it’s not the most common of phrases so I’m going to break it down a bit, share what it means and how to apply it in today’s episode. Energetic thinking is when your thinking flows and you gain insights based on seemingly random experiences or something you’ve…

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The Phenomenon that is Amazon Prime Day

By Sandra / July 15, 2022

Amazon Prime Day is here and in full force! Maybe you caught great deals, maybe you tried ignoring it but quickly found it to be nearly impossible to not see. There is a reason Amazon is one of the largest e-commerce providers in the world. Valued at $1136.94 Billion as of July 2022, there are…

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The Canva Recipe with Brenda Cadman

By Sandra / July 8, 2022

What I love most about talking to other entrepreneurs is the new insights and perspectives they bring. When others share their zone of genius and methods, we learn what works and we get a sneak peek at how someone else does things. Today’s guest is a great example of that. Brenda Cadman is joining me,…

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Email Marketing with Ashley DeLuca

By Sandra / May 13, 2022

List building has never been something I focused on. I’ve always done 1:1 work I have been able to stay busy with a full roster of clients. Growing a list is one of those things I’d do differently if I was starting over. We are building businesses based on relationships. Email marketing is one of…

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Using QR Codes

By Sandra / February 25, 2022

This episode is for all of you who are curious about QR codes. When the pandemic hit restaurants used them so we could quickly see the digital menu. Then the 7-million-dollar Superbowl ad ran with nothing but a QR code bouncing around the screen.  20 million hits in a minute! Yeah. What gives?  That’s what…

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What To Do in 2022

By Sandra / January 7, 2022

Happy New Year! I’m optimistic for the year ahead. Last year I really discovered things about myself. I stepped into new things and made some changes that have been good for me. Guess what my word for the year is? VISIBILITY! Yep, I’m here to keep showing up, long game style of course. Today I’m…

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