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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Burnout – The Signal for Change

By Sandra / February 23, 2024
he-Long-Game-Podcast-Episode-186-Burnout-the-Signal-for-Change-with-Sandra-Scaiano

Hey everyone, Sandra here from The Long Game Podcast! Today we’re tackling a big one: burnout. As entrepreneurs, especially those of us in the course and membership site world, we live in launch cycles. Constant selling, content creation, the pressure to keep up… it’s enough to make anyone exhausted. But here’s the thing: burnout isn’t…

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5 Takeaways on Writing Trauma

By Sandra / February 9, 2024
The-Long-Game-Episode-185-5-Takeaways-on-Writing-Trauma

This episode of The Long Game is a continuation of Episode 184 where I shared the story about getting an invite to attend a panel discussion on writing about trauma, and how my schedule conflicted with the panel, and I wouldn’t be able to attend. Well, as a happy end to the story, I was…

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Acknowledging Our Season of Life

By Sandra / January 26, 2024
The-Long-Game-Episode-184-Acknowledging-Our-Season-Of-Life

As business owners, joining business or industry events is part of the game. We build connections, engage in the community, and participate in groups to stay on top of the latest trends, developments, and news. Sometimes, as much as we’d like to join these events, we just can’t. The reason why may be because of…

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Email Deliverability with Cheryl Rerick

By Sandra / January 19, 2024
The-Long-Game-Episode-183-Email-Deliverability-with-Cheryl-Rerick

A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes?  This could be bad news if you’ve spent a lot of time…

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Kind Goal Setting with Abbie Schiller

By Sandra / January 12, 2024
The-Long-Game-Episode-182-Kind-Goal-Setting-with-Abbie-Schiller

Welcome to the first episode of the new year! And what better way to start than talking all about the new concept of kind goal? Did you know that 93% of people fail within 30 days of setting their goals? Today, we break down goal setting to make sure that we’re not part of the…

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Creating an App with Picsello Founder Jane Goodrich

By Sandra / January 5, 2024
The-Long-Game-Episode-181-Creating-an-App-with-Picsello-Founder-Jane-Goodrich

Have you noticed a big gap in resources in your industry? Have you ever had an idea that would make things easier or more efficient? You’re going to love my guest this week. In this episode, Jane Goodrich, an accomplished photographer who has expanded her business by creating customized software called Picsello joins me to…

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ADHD For Smart Ass Women with Tracy Otsuka

By Sandra / December 22, 2023
The-Long-Game-Episode-180-ADHD-For-Smart-Ass-Women-with-Tracy-Otsuka

I am so excited because we have a return guest. It’s interesting to see the transformation and growth since my last conversation with her. Today I’m talking with Tracy Otsuka, who is a certified ADHD coach and the host of ADHD for Smart Ass Women, the podcast, which has had an amazing 5 million downloads.…

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Best of 2023 and 2024 Trends for Small Business

By Sandra / December 15, 2023
The-Long-Game-Episode-179-Best-of-2023-and-2024-Trends-for-Small-Business

We’re winding down 2023 so I’m doing a look back and a look ahead. Listen in as I review the trends that defined 2023 and look forward to the exciting developments to expect in 2024 for entrepreneurs. From the rise of super niche online summits to the growing demand for authenticity, we uncover the strategies…

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Creative Confidence with Cara Steinmann

By Sandra / December 8, 2023
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Unleash your creative potential and defy societal expectations as guest Cara Steinmann challenges the norms, embraces messiness, and empowers business owners to think boldly and authentically, igniting a battle between conformity and innovation. Cara Steinmann is a highly accomplished business development strategist, community builder, and certified meditation and mindfulness coach. She has dedicated her career…

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Zero to Hero with Ben Albert

By Sandra / December 1, 2023
The-Long-Game-Podcast-Episode-177-Zero-to-Hero-with-Ben-Albert

In today’s world, it’s never been easier to implement a new idea, start a new venture, or build up a new business. But it’s also never been more intimidating. There are countless resources telling you how something should be done, and the market can seem incredibly saturated with so many competitors, ads, experts, and millions…

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