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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The Long Game is… iPhone Photography

By Sandra / December 31, 2021
The-LONG-GAME-Episode-88-iPhone-Photography-with-Sandra-Scaiano

Happy Holidays my friends – we did it, we made it through the year! This week is the best of episodes – I’m sharing a favorite episode from this year that I know you’ll enjoy! I’m sharing some cool things via email as well so if you are not on my list yet, hop on…

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The Long Game is… Inspiration

By Sandra / December 24, 2021
The-LONG-GAME-Episode-87-Inspiration-with-Sandra-Scaiano

Happy Holidays my friends – we did it, we made it through the year! This week is the best of episodes – I’m sharing a favorite episode from this year that I know you’ll enjoy! I’m sharing some cool things via email as well so if you are not on my list yet, hop on…

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The Long Game Is… Podcasts & Audio Content with Phyllis Nichols

By Sandra / December 17, 2021
THE-LONG-GAME-Podcast-with-Sandra-Scaiano-Podcast-Audio-Content-with-Phyllis-Nichols

This is a fun episode! I’m talking with Phyllis Nichols the head of the podcast team who helps me get my show out every week. We are talking about using your podcast as pillar content. We know that podcasting has grown a lot in recent years. Why is podcasting a great way to create pillar…

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Holiday Gift Guides 2021

By Sandra / December 10, 2021
The-LONG-GAME-Episode-85-Holiday-Gift-Guide-2021-with-Sandra-Scaiano

It’s the second annual holiday gift guide. We’ve been hearing since October that this year we must shop early. Supply chain issues were predicted to cause delays and empty shelves. I followed the advice and now there are gifts in the basement and they’ve been there for a couple of months! The holidays are a…

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The Long Game Is… Scrapping it All

By Sandra / December 3, 2021
The-LONG-GAME-Episode-84-Scrapping-It-All-with-Sandra-Scaiano

Have you ever wanted to scrap it all? Completely overhaul your website? Change your offer? Redo your entire course funnel? Yep. It’s common among entrepreneurs and I’m no different. This has been a dramatic year for me and my business. I’ve focused on my core values, and it’s changed everything. So, this weekend I realized…

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The Long Game is . . . End of Year Systems

By Sandra / November 26, 2021
The-LONG-GAME-Episode-83-End-of-Year-System-with-Sandra-Scaiano

Today we are talking about end-of-year systems. Yep, we’re going to look back so we can make things better moving forward. Know your numbers. First, let’s talk about numbers. For many of us, this is something that we gloss over or completely avoid. Look back and take an honest evaluation. Is there a pattern? When…

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The Long Game Is… Bringing Your A-Game As We Age

By Sandra / November 19, 2021
The-LONG-GAME-Episode-82-Bringing-Your-A-Game-As-We-Age-Me-with-Sandra-Scaiano

Recently the internet made a big stink about Sarah Jessica Parker lunching with her friend Andy Cohen with *gasp* gray hair. Funny though, no mention of Andy’s silver locks! Most of my clients are in their 40’s and 50’s. Same with my brand partners. The people I work with are also in this age group.…

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What Course Creators Are Telling Me

By Sandra / November 12, 2021
The-LONG-GAME-Episode-81-What-Course-Creators-Are-Telling-Me-with-Sandra-Scaiano

I’ve been having conversations with digital course creators and membership site owners. They’ve shared what’s going on for them and what’s next. Digital courses are business streams, not just revenue streams. It can be the foundation of your business. That’s what today’s episode covers. How to understand what’s working now and the mindset around all…

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Black Friday Promotion Strategies with Maureen Mwangi

By Sandra / November 5, 2021
THE-LONG-GAME-Podcast-with-Sandra-Scaiano-Black-Friday-Promotion-with-Maureen-Mwangi

You can try hard to ignore it, but I have to tell you, Black Friday is coming. Before the turkey is cooked, big brands and small businesses will be going head to head flooding inboxes with sales and deals no one can refuse (but anyone can delete). Is your business ready for a Black Friday…

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Creating The Ultimate Online Course Experience

By Sandra / October 29, 2021
The-LONG-GAME-Episode-79-Creating-The-Ultimate-Online-Course-Experience-with-Sandra-Scaiano

You know what you have mastered. You know the work you do better than anyone. And you’re ready to teach it to the world! With so many pieces to create and focus on, it can be overwhelming. Today I am sharing one idea, that if you embody it, will help you create an amazing online…

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