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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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SOAR on LinkedIn with Donna Serdula

By Sandra / November 17, 2023
The-Long-Game-Episode-175-SOAR-on-LinkedIn-with-Donna-Serdula

LinkedIn is one of the top social platforms for entrepreneurs and professionals. We know we need to get into it, but it can be intimidating because it also reflects on our professional profile. But what if getting started doesn’t have to be so intimidating? In this episode, we’ll learn how to get started, transition, and…

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Facebook Ads Strategy with Laura Ball

By Sandra / November 10, 2023
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Paid advertisements are one of the most effective ways to market your product or service and reach your ideal clients—if done right. However, the nuances of each social media platform’s ad manager can feel like entering a new, foreign world. In this episode, we cover multiple Facebook ad strategies with our guest, Laura Ball. Laura…

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Stripe Account Hack Awareness with Shannon Mattern

By Sandra / November 3, 2023
The-Long-Game-with-Sandra-Scaiano-Episode-173-Stripe-Account-Hack-Awareness-with-Shannon-Mattern

When running a business, it should be expected that sometimes things will go south, and we’ll have to put out fires. Sometimes these situations can be solved in a day with a phone call, but sometimes they can potentially end your business. That’s what happened with our guest today when her Stripe account was hacked.…

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Paranormal with Dr. Kristy Sumner and The Historic Scott County Jail

By Sandra / October 27, 2023
The-Long-Game-Podcast-Epsiode-172-Paranormal-with-Dr.-Kristy-Sumner-and-The-Historic-Scott-County-Jail

As we approach All Hallows Eve this week, I wanted to replay this episode with Dr. Kristy Sumner and how she built a unique business around the concept of the paranormal. Now of course, the timing is right for some scares and other worldly-ness, but the timing is also right for a lot of what…

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How To Innovate In Your Business

By Sandra / October 20, 2023
The-LONG-GAME-Episode-171-How-To-Innovate-In-Your-Business-with-Sandra-Scaiano

As business owners who want to see our business grow, we want to find ways to innovate and set ourselves apart from the competition. Whether it’s in our messaging, our products, our processes, or our marketing, we’re constantly looking for ways to be different. Being innovative also positions us as an industry leader and as…

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Turn your Course from Transactional to Transformational with Lesley Clavijo!

By Sandra / October 13, 2023
The-Long-Game-Podcast-Episode-170-with-Sandra-Scaiano-Turn-your-Course-from-Transactional-to-Transformational-with-Lesley-Clavijo

In this episode of the Long Game, we dive deep into the world of online courses and memberships. If you’re a course developer, you’ve likely asked “How can I make my course better?” We all want to produce content and materials that are effective and transformational. We want to provide value and help people, and…

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Getting Out of a Funk

By Sandra / October 6, 2023
The-LONG-GAME-Episode-169-Getting-Out-of-a-Funk-with-Sandra-Scaiano

As entrepreneurs, we often find ourselves wearing many hats and juggling multiple tasks and projects at the same time. Some tasks demand our attention daily, weekly, or monthly, like invoicing, communication, or client work. Meanwhile, we have projects that can significantly impact our businesses, the ones we need to prioritize to grow. Yet, with our…

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Building More Inclusive Businesses with Dr. Raymona Lawrence

By Sandra / September 29, 2023
THE-LONG-GAME-Podcast-with-Sandra-Scaiano-Building-More-Inclusive-Businesses-with-Dr.-Raymona-Lawrence

In this episode of The Long Game, we’re talking about the different ways to engage in inclusive business practices with Dr. Raymona Lawrence. We’ll be talking about messaging and learning how broad diversity can be. How it’s a two-way process to reach it, and how we can incorporate it into our businesses. “What is my…

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Building a Content Fortress with Lyndsay Cambridge & Martin Huntbach

By Sandra / September 22, 2023
THE-LONG-GAME-Podcast-with-Sandra-Scaiano-Building-a-Content-Fortress-with-Lyndsay-Cambridge-Martin-Huntbach

In today’s digital world, there are countless ways to market yourself and your business, to the point where it can feel overwhelming and daunting. Sometimes, despite producing top-quality content, we still can’t seem to attract our ideal clients. Our guests today will help demystify the digital marketing landscape and break down strategies for building a…

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Inner Work for Business with Kami Guildner

By Sandra / September 15, 2023
THE-LONG-GAME-Podcast-166-with-Sandra-Scaiano-Inner-Work-for-Business-with-Kami-Guildner

In this episode of The Long Game Podcast, we delve into the essential aspects of entrepreneurship that can transform your business into a soulful and impactful journey. Today’s conversation weaves into one conversation different topics including authenticity in business, core values, time management, and structuring your venture. To share her insights in this conversation, we’re…

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