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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The Importance of Finding Your Niche with Tracy Otsuka

By Sandra / September 2, 2020
Niching-Down-With-Tracy-Otsuka

Get ready for an inspiring, energizing and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way. Today we chat about Tracy’s “before” and “after” in her business and how…

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The Long Game Is . . . Utilizing A VA

By Sandra / August 26, 2020
Episode-19-Utilizing-A-VA

Finding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business. Today I’m sharing specifics about how I work with my VA, Grace. Here’s one example: When looking for a VA I knew I wanted someone who could support my web-design business. I didn’t…

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Finding Your Perfect Match VA with Jen Lehner

By Sandra / August 19, 2020
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This is a special episode because I’m talking with my friend and business mentor Jen Lehner. I was at an in-person mastermind hosted by Jen when the idea for this podcast came to life! We talk about a ton of great info and dive into planning, execution, and what it takes to build a team.…

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The LONG GAME is… 1 2 3

By Sandra / August 12, 2020
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Breaking down big projects is one of the ways I help my clients. Today I share how I do this for all kinds of things. It helps me take action and make progress without feeling overwhelmed. Just give me the 1 2 3. The power of threes. You don’t have to believe me, there’s science…

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5 Mistakes Entrepreneurs Make When Launching with Krista Smith

By Sandra / August 5, 2020

In this episode, I chat with my friend, mentor, and coach, Krista Smith. Krista mentors women over 40 years old, giving them confidence with technology to be able to thrive online. As the owner of “Activate Her Awesome,” Krista is very instrumental in providing her community a powerful space for support and learning.    During…

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The LONG GAME is… Noticing

By Sandra / July 29, 2020
Logo-words-and-Sandra-Scaiano-image-Noticing

In this episode, I share an incident that occurred in the middle of rebranding my business.  A crow appeared in my life and made unusual attempts to gain my attention. After some research, I learned that at one time crows indicated death, but now have become to symbolize a new phase, a change, something new.…

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Secret Weapon: Email Newsletter with Belinda Wasser

By Sandra / July 22, 2020
Secret-Weapon-Email-Newsletters-Belinda-Wasser

Today I’m talking to my friend and business peer Belinda Wasser. She’s the genius behind Rocket Girl Solutions and the Rocket Girl Show. Our topic is email newsletters. A Long Game strategy that you should consider or revisit if you’ve not done so lately. Belinda has figured this out and she’s sharing her formula with…

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The LONG GAME is… Repurposing

By Sandra / July 15, 2020
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Today’s episode is about one of my favorite topics. Repurposing content. It’s not just sharing the same thing everywhere. The Long Game style is making the most of what you make. When you create great content you still have to share it. To get the most return on your efforts, use this creation/repurposing strategy outlined…

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The LONG GAME is… Conscious Creation with Jennifer Warakomski

By Sandra / July 8, 2020
Conscious-Creation-with-Jennifer-Warakomski

Today’s episode is really fun! I got to interview my friend Jennifer. We met in college and both worked in fashion. We’ve both made the change to entrepreneurship and kept in touch along the way. Our stories are similar, but the paths have been different. Jennifer moved to Tuscany and created the life she wanted.…

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The LONG GAME is… Rest

By Sandra / July 1, 2020
The LONG GAME is... Rest

I’m a doer. I’m a get-things-done kind of person. I love it most days. I never set out to work all day, but it does happen. Being an entrepreneur means there’s always something that can be done. The to-do list never goes away. I also know that all work and no rest is the recipe…

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I'm on my way! Listening to my own advice and the advice of the brilliant minds I have on my podcast as guests. Hop on my list for the play by play and updates on progress and be inspired to get out of your own way too!