In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Spectacular Summits with Larissa Russell and Malva Gasowski

By Sandra / June 2, 2023

In this episode, we delve into the world of summits and what it takes to run a successful one. Summits offer entrepreneurs valuable networking opportunities, industry training, and a platform to market themselves and grow their audience. But behind the scenes, there are countless moving parts that contribute to a summit’s success. Join us as…

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Walking the Camino de Santiago with Lisa Corrado

By Sandra / May 26, 2023

There are times when we doubt whether or not something is possible. Whether it’s a big goal, a trip we dreamed of, or a little “what if?” thought. In this episode, we’re talking about if that thing we want to do is possible (spoiler alert: it is!), and the amazing things that happen when we…

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Creativity, Collaboration, and Craftsmanship with Blueprint Lighting Founder, Kelly Aaron

By Sandra / May 19, 2023

When we first start our own business, we have big dreams and grand plans, but we don’t really know if it will take off. Today we hear the inspiring story of Kelly Aaron, who shows us that with perseverance, adaptability, and a commitment to building relationships, success is within reach. “Our biggest limit is self-imposed.”…

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Lessons Learned from Universal Studios

By Sandra / May 12, 2023

In this episode, we’re exploring the tools used by one of the biggest theme parks, Universal Studios. By studying their systems and processes, we can learn how to use the same tools in our own businesses and play the long game like a pro. Here are some of the things Universal Studios does right to…

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3 Branding Mistakes on Your Website & Landing Pages

By Sandra / May 5, 2023

Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you…

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Building Community on Instagram with Sue B. Zimmerman

By Sandra / April 28, 2023

There’s a common belief that in order to build your Instagram following, create a viral post, or develop your community, the platform would have to be treated as a second job, almost. You may think you have to spend hours and hours to craft that perfect post and connect with people. But how true (or…

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Website Data Collection & Google Analytics 4

By Sandra / April 21, 2023

I’ve been where you are – struggling to make informed marketing decisions and wanting to drive growth for my business. By diving into Google Analytics, I discovered the importance of audience segmentation, targeted ads, and remarketing to increase conversion rates and engage potential customers. I’m sharing what I’ve learned so you can get better results…

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Ancient Herbs in Modern Ways with Shannon Mayernik

By Sandra / April 7, 2023

As business owners in different fields, we might be working in different industries, but as we interact with other entrepreneurs and hear about their journeys, we learn that we share many of the obstacles, struggles, and experiences. Today, we’re talking all about the journey of building an herbal apothecary business and sharing the lessons learned…

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Episode 150! Introducing Testing to Your Business

By Sandra / March 31, 2023

As business owners and entrepreneurs, we experience so many different situations that require us to be light on our feet and we have to make quick decisions. In those times, it’s all about making the decisions now. But other times, there’s a need to make calculated, data-driven decisions. And I think a lot of us…

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Mindfulness for Entrepreneurs with Juan Alvarez

By Sandra / March 24, 2023

Over the past several years, there’s been a rise in life coaches, meditation teachings, and self-help programs, and a lot of them can feel so disconnected and impersonal that people want to distance themselves from them. That’s a shame because when done right, mindfulness, awareness and meditation have so much benefit. The key is to…

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