Email Deliverability with Cheryl Rerick


A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes?  This could be bad news if you’ve spent a lot of time and resources building your email list, but it doesn’t have to be!

Joining us today to guide us through the changes Google, Yahoo (and soon others as well) are making is Cheryl Rerick. She’s an email marketing strategist, automation engineer, and creator of the Automate and Chill™ method.

Cheryl will lay out the changes that will happen and explain in easy terms the authentication process we can do to make sure our email gets into those inboxes.

We also discuss:

  • Email Automation
  • Welcome sequences
  • Trends vs Data

“You can’t have blanket strategies, because the truth is everything works, and nothing works.” – Cheryl Rerick

Cheryl also shares some strategies we can apply, but her biggest advice is about your email list. Know what your customers want, and from there, you can build your strategies. There’s no one right way to write an email.

Listen in to hear all of Cheryl’s tips, and if you want a more in-depth explanation of the new rules, you can attend Cheryl’s on-demand webinar.

Links from Today’s Episode:

Deliverability Unboxed Workshop

Cheryl Rerick – Email Marketing & Automation Strategist

Cheryl Rerick Marketing Instagram

Cheryl Rerick LinkedIn

Cheryl Rerick Facebook

Free Webinar: Deliverability Webinar

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