PODCAST
In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.
The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.
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The Long Game philosophy is about what works. There’s too much to do and not enough time. I hear this from clients all the time. Creating systems is how I turn the chaos into calm. Systems are the secret to scale. The only way to do more and make more without going crazy is to…
This episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way to help. Why does art matter? Art dealer David Zwirner wrote an essay for the New York Times titled: Art Is How We Justify Our Existence. Our technologies are tools. But…
You meet the nicest people online and my friend April Pertuis is one of the best. She joined me on the podcast to talk about all things story. She’s an expert and not only did she share her personal story (which is super interesting) she broke down how we can all become great storytellers. This…
Your website is not a static set-it-and-forget-it resource. It’s never been more important to provide up-to-date information for your audience. Here are some of the things I am helping my clients update based on COVID and re-opening processes. Status of your business (open, business as usual, reduced hours) Safety protocols (appointment only, cleaning measures, masks)…
Holly is one of my favorite people. I was following Holly’s info online when I realized she lived close by. A quick request to meet in person for coffee led to a great business connection and friendship. She shares how she came to be a video expert. She’s done video production for some big names…
Do you have trouble figuring out how to say things in a way that resonates with your audience? This episode is for you. What is your brand voice? I break it down with examples so you can see exactly how it flows through everything you see and hear. It’s much more than colors and logos.…
Laura Ball is a friend and a Facebook ads expert. We discuss why her Long Game approach involved specializing in the ads strategy and why I went in another direction. The conversation covers so much good info! I know you’ll want to take notes because Laura shares some great strategies for successful ad campaigns. Here’s…
Showing up. What does that mean to you? Today I’m breaking it down. This was recorded during the Coronavirus stay-at-home period. Showing up has never been more important. Showing up emotionally. Owning a small business is all about community. Showing up and connecting helps all of us. Facebook groups are just one way to be…
You’re going to love this inaugural episode. I share what the long game is (it affects all of us) and why it matters. I figured out a few things after building my own business and helping my clients do the same. If you’re an entrepreneur or business owner looking for some down-to-earth insights and inspiration…
Small businesses are about community. My clients are stepping up to serve by providing FREE resources in their expertise. It made me realize that healing and self-care come in so many forms. These women are true experts in their fields. They provide guidance with a big dose of reality and oftentimes humor. I’m seeing a…
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