Have you ever had to use your own teachings and philosophy on yourself? Today’s guest, my good friend Mallika Malhotra, used all her own processes around branding and brand photography when she had to establish her business all over from scratch. I loved Mallika’s story: what would you do to restart? You’ll learn all about brand attraction today with her.
If you want to step out of the “hobbyist” phase and really elevate your brand to that of “expert,” that’s where professional brand photos come into play.
As Mallika reminds us, your first impression to your audience is critical. It can:
We discuss the brand photoshoot process and how it can become a catalyst to prepare you to become the face of your brand and step into your leadership role.
Mallika talks about:
How to prepare for your photoshoot:
She also explains why it doesn’t make sense to take new photos every year. Also, the exception where it might be a good idea. This can actually help with your brand recognition. Remember that branding is about longevity.
Mallika shares her own story of moving from one state to another. Includes how that affected her own branding and the links in her personal and business community.
She shares her experience with this fresh start:
The process also involves positioning yourself as a leader, wherever you find yourself. Mallika talks about the shifts she’s made to achieve this goal and how she has differentiated herself from other photographers in her area.
She has also created a membership, The Brand Attraction Society, to help women nail their brands and build their stories. The community has a diverse collection of women and is still growing. Mallika offers hands-on mentorship and support in an intimate community where women can connect with each other and really grow.
Mallika covers many foundational lessons along with brand strategy in the membership, such as:
I think one of the biggest mistakes you can make is to not invest in yourself enough. Giving too little time to your investment can keep you from reaching your goals.
Finally, we talk about retention in memberships, and how Mallika builds retention into her group. Learn how she keeps her membership active and engaged (hint: it’s all about building relationships).
I really enjoyed this conversation and I know you’ll find it invaluable as well.
Links from Today’s Episode:
Mallika’s Brand Attraction Society
Website of Mallika