Zainab Illyas is an artist when it comes to desserts. Her specialty is French macarons, and she creates beautiful, expertly crafted custom treats. She calls her cafes “community cafes” and she brings that notion to life in her business, building relationships and supporting her community. As a women-owned business, hers could have been shut down by COVID. But she flourished. So what did she do to ensure that her brick-and-mortar business continued to succeed during the pandemic? Listen in today for this different entrepreneurial perspective.
From Zai’s perspective as a brick and mortar business owner, she shares:
We also talk about how social media fits into a brick and mortar business:
What changed when she opened a second location of the café.
Zai discusses how things changed for the business during COVID. Despite the pandemic, she launched a new location in September 2020. She shares how she made it work.
Zai shares that waiting for the “perfect time” can be a mistake.
What’s involved in scaling the business and training people for growth?
We also dive into more about her custom products:
We wrap up talking about Zai’s social media presence and her current strategy on different platforms, especially Tik Tok. More than anything, she has fun with it! It’s a great way to express yourself and connect with people.
In the end, you need to enjoy your work for it to succeed.
Links from Today’s Episode:
Instagram of Zai
TikTok of Zai