Secret Weapon: Email Newsletter with Belinda Wasser

The LONG GAME Episode 14 with Sandra Scaiano Secret Weapon Email Newsletters with Belinda Wasser

Today I’m talking to my friend and business peer Belinda Wasser. She’s the genius behind Rocket Girl Solutions and the Rocket Girl Show. Our topic is email newsletters. A Long Game strategy that you should consider or revisit if you’ve not done so lately.

Belinda has figured this out and she’s sharing her formula with us today. Be ready to take notes and be inspired. We cover it all!

The Formula

  • The newsletter header (title + tagline + image)
  • A welcome – personal and warm
  • The article – hear why Belinda shares the entire article in her newsletter instead of linking to the blog post
  • Getting to know you section – make this your own
  • How often should you send a newsletter
  • The way to use themes to help you “stay in your lane”
  • Belinda shares how she gets ideas for content – it’s something everyone can do
  • The ONE thing that makes an impact won’t surprise you. It’s something I’ve talked about before, consistency. We also talk about having a call to action. Belinda gives two good examples that work for her.

    Belinda’s Repurposing Process

  • The newsletter article becomes a blog post.
  • She creates pull quotes
  • Posts to social media (everywhere!)
  • article and LinkedIn post (she explains the difference and why you want to do both)
  • Use a scheduler to repurpose the quotes over and over
  • Belinda also shares a few strategies that work for her clients. I now have a ton of good ideas for repurposing content in creative ways. You can do so much more than a Facebook post – great news for content creators.

    Let me know how you implement your newsletter strategy Long Game style!

    Links from Today’s Episode:

    The Done For You Email Newsletter Course 50% off with CODE: THELONGGAME

    Belinda’s Facebook Group

    Rocket Girl Solutions

    The Likable Experts

    The Rocket Girl Show