The LONG GAME is… Noticing

THE LONG GAME Episode 15 Noticing with Sandra Scaiano

In this episode, I share an incident that occurred in the middle of rebranding my business.  A crow appeared in my life and made unusual attempts to gain my attention.

After some research, I learned that at one time crows indicated death, but now have become to symbolize a new phase, a change, something new. I had to use my second sight and think more thoroughly about how this applied to my own life.

After gaining a deeper meaning, I was led to incorporate the crow into my new logo. It fits me and it’s unique. I know the power and purpose of having the right logo. It was the element I didn’t know I wanted when I began my redesign.

  • A logo will make you stop and think. The correct logo will get the right message to the right person at the right time.
  • A logo will brand you in various places. It became my recognized marker.
  • Have you noticed the negative space in the FedEx logo? There’s more than one way to communicate with visual elements and this is a great example.
  • By building the crow into my logo, I make a visual statement with the mystic symbol. It says I am not a flowery brand. It represents boldness. I want it to convey that I’m not a trend follower.

    What does your brand imagery say about you?

    I researched these inspirational quotes while working on a project for another client. They really resonated with me and made me stop and notice how I was feeling after reading them.

    Here are 3 and I cover several more on the podcast.

  • “Ask for what you want and be prepared to get it.” Maya Angelou
  • “I just do the best job I can with what’s in front of me and follow the path that reveals itself.” Ina Garten
  • “In whatever you do, you’re not going to stand out unless you think big, have ideas that are truly original and that comes from tapping into you own creativity not obsessing over what everyone else is doing” Sophia Amoruso
  • Notice things and quotes that inspire you. Write them down and save them so that you can go back for reference. Listen and remember how it feels to be immersed within the words.

    It is all about noticing on the podcast this week. What’s grabbing your attention these days? 

    Links from Today’s Episode:

    Timothi Jane Graham