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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The Importance of Finding Your Niche with Tracy Otsuka

By Sandra / September 2, 2020
The LONG GAME Episode 20 with Sandra Scaiano Niching Down with Tracy Otsuka

Get ready for an inspiring, energizing, and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way. Today we chat about Tracy’s “before” and “after” in her business and how…

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The Long Game Is . . . Utilizing A VA

By Sandra / August 26, 2020
THE LONG GAME Episode 19 Utilizing A VA with Sandra Scaiano

Finding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business. Today I’m sharing specifics about how I work with my VA, Grace. Here’s one example: When looking for a Virtual Assistant I knew I wanted someone who could support my web-design business. I…

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The LONG GAME is… 1 2 3

By Sandra / August 12, 2020
THE LONG GAME Episode 17 1 2 3 with Sandra Scaiano

Breaking down big projects is one of the ways I help my clients. Today I share how I do this for all kinds of things. It helps me take action and make progress without feeling overwhelmed. Just give me the 1 2 3. The power of threes. You don’t have to believe me, there’s science…

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The LONG GAME is… Noticing

By Sandra / July 29, 2020
THE LONG GAME Episode 15 Noticing with Sandra Scaiano

In this episode, I share an incident that occurred in the middle of rebranding my business.  A crow appeared in my life and made unusual attempts to gain my attention. After some research, I learned that at one time crows indicated death, but now have become to symbolize a new phase, a change, something new.…

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Secret Weapon: Email Newsletter with Belinda Wasser

By Sandra / July 22, 2020
The LONG GAME Episode 14 with Sandra Scaiano Secret Weapon Email Newsletters with Belinda Wasser

Today I’m talking to my friend and business peer Belinda Wasser. She’s the genius behind Rocket Girl Solutions and the Rocket Girl Show. Our topic is email newsletters. A Long Game strategy that you should consider or revisit if you’ve not done so lately. Belinda has figured this out and she’s sharing her formula with…

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THE LONG GAME is… Finding Your Brand Voice

By Sandra / May 13, 2020
The-LONG-GAME-is...-Finding-Your-Brand-Voice

Do you have trouble figuring out how to say things in a way that resonates with your audience? This episode is for you. What is your brand voice? I break it down with examples so you can see exactly how it flows through everything you see and hear. It’s much more than colors and logos.…

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Facebook Ads with Expert Laura Ball

By Sandra / May 6, 2020
The LONG GAME Episode 3 with Sandra Scaiano Love Them or Hate them Facebook Ads are a Long Game Strategy with Laura Ball

Laura Ball is a friend and a Facebook ads expert. We discuss why her Long Game approach involved specializing in the ads strategy and why I went in another direction. The conversation covers so much good info! I know you’ll want to take notes because Laura shares some great strategies for successful ad campaigns. Here’s…

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What it Means to Show Up Long Game Style

By Sandra / May 6, 2020
THE LONG GAME Episode 2 Showing Up with Sandra Scaiano

Showing up. What does that mean to you? Today I’m breaking it down. This was recorded during the Coronavirus stay-at-home period. Showing up has never been more important. Showing up emotionally. Owning a small business is all about community. Showing up and connecting helps all of us. Facebook groups are just one way to be…

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What is THE LONG GAME and Why Does it Matter?

By Sandra / May 6, 2020
THE LONG GAME Episode 1 with Sandra Scaiano

You’re going to love this inaugural episode. I share what the long game is (it affects all of us) and why it matters. I figured out a few things after building my own business and helping my clients do the same. If you’re an entrepreneur or business owner looking for some down-to-earth insights and inspiration…

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