Become a Best-Selling Author: Stop Playing Small with Allison Lane | Episode 197

In a world full of “I’ll do it tomorrow” and “my expertise isn’t enough,” today’s podcast episode is a breath of fresh air. Sandra Scaiano welcomes Allison Lane who flips the script and disarms the doubters, helping women step into their power and pen their bestselling narratives.

With her bold “stop pretending you’re not a badass” approach, Allison reveals why so many brilliant women delay sharing their wisdom and how to break through those self-imposed barriers. If you’ve been thinking “someday I’ll write that book,” this conversation will change your perspective and show you why the time to claim your authority is NOW!

“There is nothing that’s so diminishing as ‘I wouldn’t call myself an expert.’ First of all, it’s not up to you. You don’t get to choose. Everyone else is looking to you for advice. You’re an expert.”
– Allison Lane

What You’ll Learn:

• The surprising reason you shouldn’t write your book first (this counter-intuitive advice could save you months of wasted effort!)
• How to craft a compelling book proposal that attracts literary agents and publishers
• Why thinking too small might be your biggest obstacle to becoming a published author
• The key differences between podcast appearances and traditional media coverage
• Why your personal favorite podcasts aren’t necessarily the best platforms for your message
• Smart strategies for building lasting relationships with journalists
• How to position yourself for maximum impact in your field

“If you know that you have a book in you, that feeling is not gonna go away, and we don’t want you to regret not trying. You don’t have to build a brand in order to pitch your book. You’re already the expert that you need to be.” – Allison Lane

Links from Today’s Episode:

• Allison’s free speaker bio template
• Author Brand and Bestseller Launch School – Allison’s digital course
• The Author’s Edge Podcast – especially episodes 1 & 2
• Connect with Allison on LinkedIn
• Previous guests who’ve worked with Allison: Tracy Otsuko and Miriam Schulman

Allison’s advice isn’t just about writing; it’s about embracing your story and sharing it with the world. Stop waiting for permission. The Long Game is about playing smart, showing up, doing the work, and making a real impact.