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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The LONG GAME is… Universal Concepts

By Sandra / October 29, 2020
THE LONG GAME Episode 28 Universal Concepts with Sandra Scaiano

Whether your business relates to wellness, coaching, real estate, or something else, there are universal threads that run through all businesses. Today, I talk about what these threads are and how you can take action to tap into the information. Also the value you’ll find in other businesses, whether or not they are from within…

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The Long Game is . . . Resilience

By Sandra / October 21, 2020
The LONG GAME Episode 27 with Sandra Scaiano Strategies For Improving Resilience with Taryn Abrahams

What is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset. Resilience is definitely a long game strategy! Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive…

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10 Things to Know About Keywords

By Sandra / October 14, 2020
THE LONG GAME Episode 26 10 Things to Know About Keywords with Sandra Scaiano

This topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords. Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a…

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The LONG GAME is… Process

By Sandra / October 7, 2020
THE LONG GAME Episode 25 Process with Sandra Scaiano

Today, I dive into the topic of processes following a conversation with Krista Smith (who was a guest in episode 16), when we talked about how to create them for your business. I’ll share my best insights that resulted from that call—as well as a few bonus tips related to those “slivers of time” that…

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The LONG GAME is… Creating Content

By Sandra / September 30, 2020
THE LONG GAME Episode 24 Creating Content with Sandra Scaiano

Did you listen to last week’s episode? In it, I talked about the different ways to identify content themes and the many uses of themes. Today, I’ll show you how to take those themes and go further into planning a system that grows out of them. I break it all down in the following ways:…

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Why You Need Content Themes

By Sandra / September 23, 2020
THE LONG GAME Episode 23 Content Themes with Sandra Scaiano

Today, I’m talking about all things “themes.” I share how important it is to have content themes (also known as content pillars or buckets) in your business. Because if you truly want content that resonates with your audience and builds a relationship with them, then focusing on content themes is a must. Here’s what we’ll…

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Close Out 2020 On A High Note

By Sandra / September 16, 2020
THE LONG GAME Episode 22 A Q4 Pep Talk with Sandra Scaiano

We’re almost into the final quarter of the year! Are you where you want to be? If not (and even if you are), today’s episode offers a 3-part “pep talk” to get you back on track with your planning and goals so you can end the year strong. In today’s episode, I’ll share three mini…

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The Importance of Finding Your Niche with Tracy Otsuka

By Sandra / September 2, 2020
The LONG GAME Episode 20 with Sandra Scaiano Niching Down with Tracy Otsuka

Get ready for an inspiring, energizing, and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way. Today we chat about Tracy’s “before” and “after” in her business and how…

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The Long Game Is . . . Utilizing A VA

By Sandra / August 26, 2020
THE LONG GAME Episode 19 Utilizing A VA with Sandra Scaiano

Finding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business. Today I’m sharing specifics about how I work with my VA, Grace. Here’s one example: When looking for a Virtual Assistant I knew I wanted someone who could support my web-design business. I…

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The LONG GAME is… 1 2 3

By Sandra / August 12, 2020
THE LONG GAME Episode 17 1 2 3 with Sandra Scaiano

Breaking down big projects is one of the ways I help my clients. Today I share how I do this for all kinds of things. It helps me take action and make progress without feeling overwhelmed. Just give me the 1 2 3. The power of threes. You don’t have to believe me, there’s science…

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