In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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THE LONG GAME is… Owning your Story with April Pertuis

By Sandra / June 3, 2020

You meet the nicest people online and my friend April Pertuis is one of the best. She joined me on the podcast to talk about all things story. She’s an expert and not only did she share her personal story (which is super interesting) she broke down how we can all become great storytellers. This…

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THE LONG GAME is… Communicating Updates

By Sandra / May 27, 2020
THE LONG GAME Episode 6 Communicating Updates with Sandra Scaiano

Your website is not a static set-it-and-forget-it resource. It’s never been more important to provide up-to-date information for your audience. Here are some of the things I am helping my clients update based on COVID and re-opening processes. Status of your business (open, business as usual, reduced hours) Safety protocols (appointment only, cleaning measures, masks)…

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Create Your Long Game Video Strategy with Holly Gillen

By Sandra / May 20, 2020
The LONG GAME Episode 5 with Sandra Scaiano Video Made Easy with Holly Gillen

Holly is one of my favorite people. I was following Holly’s info online when I realized she lived close by. A quick request to meet in person for coffee led to a great business connection and friendship. She shares how she came to be a video expert. She’s done video production for some big names…

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THE LONG GAME is… Finding Your Brand Voice

By Sandra / May 13, 2020

Do you have trouble figuring out how to say things in a way that resonates with your audience? This episode is for you. What is your brand voice? I break it down with examples so you can see exactly how it flows through everything you see and hear. It’s much more than colors and logos.…

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What it Means to Show Up Long Game Style

By Sandra / May 6, 2020
THE LONG GAME Episode 2 Showing Up with Sandra Scaiano

Showing up. What does that mean to you? Today I’m breaking it down. This was recorded during the Coronavirus stay-at-home period. Showing up has never been more important. Showing up emotionally. Owning a small business is all about community. Showing up and connecting helps all of us. Facebook groups are just one way to be…

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What is THE LONG GAME and Why Does it Matter?

By Sandra / May 6, 2020
THE LONG GAME Episode 1 with Sandra Scaiano

You’re going to love this inaugural episode. I share what the long game is (it affects all of us) and why it matters. I figured out a few things after building my own business and helping my clients do the same. If you’re an entrepreneur or business owner looking for some down-to-earth insights and inspiration…

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Coping With Corona Lockdown – Free Resources

By Sandra / March 28, 2020

Small businesses are about community. My clients are stepping up to serve by providing FREE resources in their expertise. It made me realize that healing and self-care come in so many forms. These women are true experts in their fields. They provide guidance with a big dose of reality and oftentimes humor. I’m seeing a…

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Blind Business Date

By Sandra / November 24, 2019

This week I met a fellow woman business owner for coffee. Having a community and connections is something I work to cultivate in my life and business. My community enriches me and inspires me. In the cafe, we talked about our year, what we accomplished & what still didn’t get done, and the things we…

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How to Install & Use Zoom

By Sandra / October 25, 2019

Zoom is a video conferencing software, similar to Skype. It’s one of my favorite business tools that I use almost every day. I use Zoom for client strategy sessions as well as for the Live Office Hours I host in my membership site Studio SandraSky. One of the best features is the ability to record…

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