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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Facebook Ads Strategy with Laura Ball

By Sandra / November 10, 2023
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Paid advertisements are one of the most effective ways to market your product or service and reach your ideal clients—if done right. However, the nuances of each social media platform’s ad manager can feel like entering a new, foreign world. In this episode, we cover multiple Facebook ad strategies with our guest, Laura Ball. Laura…

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Paranormal with Dr. Kristy Sumner and The Historic Scott County Jail

By Sandra / October 27, 2023
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As we approach All Hallows Eve this week, I wanted to replay this episode with Dr. Kristy Sumner and how she built a unique business around the concept of the paranormal. Now of course, the timing is right for some scares and other worldly-ness, but the timing is also right for a lot of what…

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Turn your Course from Transactional to Transformational with Lesley Clavijo!

By Sandra / October 13, 2023
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In this episode of the Long Game, we dive deep into the world of online courses and memberships. If you’re a course developer, you’ve likely asked “How can I make my course better?” We all want to produce content and materials that are effective and transformational. We want to provide value and help people, and…

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Building More Inclusive Businesses with Dr. Raymona Lawrence

By Sandra / September 29, 2023
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In this episode of The Long Game, we’re talking about the different ways to engage in inclusive business practices with Dr. Raymona Lawrence. We’ll be talking about messaging and learning how broad diversity can be. How it’s a two-way process to reach it, and how we can incorporate it into our businesses. “What is my…

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Building a Content Fortress with Lyndsay Cambridge & Martin Huntbach

By Sandra / September 22, 2023
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In today’s digital world, there are countless ways to market yourself and your business, to the point where it can feel overwhelming and daunting. Sometimes, despite producing top-quality content, we still can’t seem to attract our ideal clients. Our guests today will help demystify the digital marketing landscape and break down strategies for building a…

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Inner Work for Business with Kami Guildner

By Sandra / September 15, 2023
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In this episode of The Long Game Podcast, we delve into the essential aspects of entrepreneurship that can transform your business into a soulful and impactful journey. Today’s conversation weaves into one conversation different topics including authenticity in business, core values, time management, and structuring your venture. To share her insights in this conversation, we’re…

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Entrepreneurs on Fire with Kate Erickson

By Sandra / September 8, 2023
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In this episode of The Long Game, we’re diving into the world of podcasting, entrepreneurship, and transparency as a business strategy. If you want to learn about building a thriving podcast, cultivating a passionate community, and achieving financial freedom, stick around because this episode is just for you. Our guest today is the remarkable Kate…

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The Life Feast with Lizzie LaRock

By Sandra / August 4, 2023
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The concept of the long game is sticking with it. It’s also about recognizing that you are on your unique journey. No two people have the same path. With all creative endeavors, you have the chance to show up your way, in your style. Today we’re talking with Lizzie LaRock and we’re discussing the power…

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The StoryBrand Framework with Heather Frechette-Crowley

By Sandra / July 21, 2023
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Within the first seconds of seeing your website, visitors decide whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based on the book Building a StoryBrand by Donald Miller which was…

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Anchor Pages with Krysty Krywko

By Sandra / July 14, 2023
THE-LONG-GAME-Podcast-Episode-162-with-Sandra-Scaiano-Anchor-Pages-with-Krysty-Krywko

Are you familiar with the concept of morning pages? Julia Cameron, the author of The Artists Way, explains them this way:  Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. There is no wrong way to do Morning Pages– they are not high art. They are not…

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