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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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10 Things to Know About Keywords

By Sandra / October 14, 2020
THE LONG GAME Episode 26 10 Things to Know About Keywords with Sandra Scaiano

This topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords. Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a…

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The LONG GAME is… Process

By Sandra / October 7, 2020
THE LONG GAME Episode 25 Process with Sandra Scaiano

Today, I dive into the topic of processes following a conversation with Krista Smith (who was a guest in episode 16), when we talked about how to create them for your business. I’ll share my best insights that resulted from that call—as well as a few bonus tips related to those “slivers of time” that…

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The LONG GAME is… Creating Content

By Sandra / September 30, 2020
THE LONG GAME Episode 24 Creating Content with Sandra Scaiano

Did you listen to last week’s episode? In it, I talked about the different ways to identify content themes and the many uses of themes. Today, I’ll show you how to take those themes and go further into the content planning system that grows out of them. I break it all down in the following…

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Why You Need Content Themes

By Sandra / September 23, 2020
THE LONG GAME Episode 23 Content Themes with Sandra Scaiano

Today, I’m talking all things “themes.” I share how important it is to have content themes (also known as content pillars or buckets) in your business. Because if you truly want content that resonates with your audience and builds a relationship with them, then focusing on content themes is a must. Here’s what we’ll cover: …

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Close Out 2020 On A High Note

By Sandra / September 16, 2020
THE LONG GAME Episode 22 A Q4 Pep Talk with Sandra Scaiano

We’re almost into the final quarter of the year! Are you where you want to be? If not (and even if you are), today’s episode offers a 3-part “pep talk” to get you back on track with your planning and goals so you can end the year strong. In today’s episode, I’ll share three mini…

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The Importance of Finding Your Niche with Tracy Otsuka

By Sandra / September 2, 2020
The LONG GAME Episode 20 with Sandra Scaiano Niching Down with Tracy Otsuka

Get ready for an inspiring, energizing and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way. Today we chat about Tracy’s “before” and “after” in her business and how…

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The Long Game Is . . . Utilizing A VA

By Sandra / August 26, 2020
THE LONG GAME Episode 19 Utilizing A VA with Sandra Scaiano

Finding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business. Today I’m sharing specifics about how I work with my VA, Grace. Here’s one example: When looking for a VA I knew I wanted someone who could support my web-design business. I didn’t…

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The LONG GAME is… 1 2 3

By Sandra / August 12, 2020
THE LONG GAME Episode 17 1 2 3 with Sandra Scaiano

Breaking down big projects is one of the ways I help my clients. Today I share how I do this for all kinds of things. It helps me take action and make progress without feeling overwhelmed. Just give me the 1 2 3. The power of threes. You don’t have to believe me, there’s science…

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5 Mistakes Entrepreneurs Make When Launching with Krista Smith

By Sandra / August 5, 2020
The LONG GAME Episode 16 with Sandra Scaiano 5 Mistakes Entrepreneurs Make When Launching with Krista Smith

In this episode, I chat with my friend, mentor, and coach, Krista Smith. Krista mentors women over 40 years old, giving them confidence with technology to be able to thrive online. As the owner of “Activate Her Awesome,” Krista is very instrumental in providing her community a powerful space for support and learning.    During…

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The LONG GAME is… Repurposing

By Sandra / July 15, 2020
THE LONG GAME Episode 13 Repurposing with Sandra Scaiano

Today’s episode is about one of my favorite topics. Repurposing content. It’s not just sharing the same thing everywhere. The Long Game style is making the most of what you make. When you create great content you still have to share it. To get the most return on your efforts, use this creation/repurposing strategy outlined…

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