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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Secret Weapon: Email Newsletter with Belinda Wasser

By Sandra / July 22, 2020
The LONG GAME Episode 14 with Sandra Scaiano Secret Weapon Email Newsletters with Belinda Wasser

Today I’m talking to my friend and business peer Belinda Wasser. She’s the genius behind Rocket Girl Solutions and the Rocket Girl Show. Our topic is email newsletters. A Long Game strategy that you should consider or revisit if you’ve not done so lately. Belinda has figured this out and she’s sharing her formula with…

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The LONG GAME is… Repurposing

By Sandra / July 15, 2020
THE LONG GAME Episode 13 Repurposing with Sandra Scaiano

Today’s episode is about one of my favorite topics. Repurposing content. It’s not just sharing the same thing everywhere. The Long Game style is making the most of what you make. When you create great content you still have to share it. To get the most return on your efforts, use this creation/repurposing strategy outlined…

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The LONG GAME is… Conscious Creation with Jennifer Warakomski

By Sandra / July 8, 2020
The LONG GAME Episode 12 with Sandra Scaiano Conscious Creation with Jennifer Warakomski

Today’s episode is really fun! I got to interview my friend Jennifer. We met in college and both worked in fashion. We’ve both made the change to entrepreneurship and kept in touch along the way. Our stories are similar, but the paths have been different. Jennifer moved to Tuscany and created the life she wanted.…

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The LONG GAME is… Rest

By Sandra / July 1, 2020
THE LONG GAME Episode 11 Rest with Sandra Scaiano

I’m a doer. I’m a get-things-done kind of person. I love it most days. I never set out to work all day, but it does happen. Being an entrepreneur means there’s always something that can be done. The to-do list never goes away. I also know that all work and no rest is the recipe…

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The LONG GAME is . . . Relationships

By Sandra / June 24, 2020
THE LONG GAME Episode 10 Relationships with Sandra Scaiano

Everything comes down to relationships. In this episode, I break down why they make such a big impact. Understanding and embracing relationships are huge for business growth and for enjoying your work. Here are a few key areas where relationships help me and where they can help you too. Client – customer relationships Hear 7…

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THE LONG GAME is… Systems

By Sandra / June 17, 2020
THE LONG GAME Episode 9 Systems with Sandra Scaiano

The Long Game philosophy is about what works. There’s too much to do and not enough time. I hear this from clients all the time. Creating systems is how I turn the chaos into calm. Systems are the secret to scale. The only way to do more and make more without going crazy is to…

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THE LONG GAME is… Activism thru Art

By Sandra / June 10, 2020
THE LONG GAME Episode 8 Activism thru Art with Sandra Scaiano

This episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way I’ve been inspired to help.   Why does art matter?   Art dealer David Zwirner wrote an essay for the New York Times titled:   Art Is How We Justify Our Existence. Our technologies…

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THE LONG GAME is… Owning your Story with April Pertuis

By Sandra / June 3, 2020
The LONG GAME Episode 7 with Sandra Scaiano Owning Your Story with April Pertuis

You meet the nicest people online and my friend April Pertuis is one of the best. She joined me on the podcast to talk about all things story. She’s an expert and not only did she share her personal story (which is super interesting) she broke down how we can all become great storytellers. This…

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THE LONG GAME is… Communicating Updates

By Sandra / May 27, 2020
THE LONG GAME Episode 6 Communicating Updates with Sandra Scaiano

Your website is not a static set-it-and-forget-it resource. It’s never been more important to provide up to date information for your audience. Here are some of the things I am helping my clients update based on COVID and re-opening processes. Status of your business (open, business as usual, reduced hours) Safety protocols (appointment only, cleaning…

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Create Your Long Game Video Strategy with Holly Gillen

By Sandra / May 20, 2020
The LONG GAME Episode 5 with Sandra Scaiano Video Made Easy with Holly Gillen

Holly is one of my favorite people. I was following Holly’s info online when I realized she lived close by. A quick request to meet in person for coffee led to a great business connection and friendship. She shares how she came to be a video expert. She’s done video production for some big names…

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