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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Email Deliverability with Cheryl Rerick

By Sandra / January 19, 2024

A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes?  This could be bad news if you’ve spent a lot of time…

Kind Goal Setting with Abbie Schiller

By Sandra / January 12, 2024

Welcome to the first episode of the new year! And what better way to start than talking all about the new concept of kind goal? Did you know that 93% of people fail within 30 days of setting their goals? Today, we break down goal setting to make sure that we’re not part of the…

Creating an App with Picsello Founder Jane Goodrich

By Sandra / January 5, 2024

Have you noticed a big gap in resources in your industry? Have you ever had an idea that would make things easier or more efficient? You’re going to love my guest this week. In this episode, Jane Goodrich, an accomplished photographer who has expanded her business by creating customized software called Picsello joins me to…

ADHD For Smart Ass Women with Tracy Otsuka

By Sandra / December 22, 2023

I am so excited because we have a return guest. It’s interesting to see the transformation and growth since my last conversation with her. Today I’m talking with Tracy Otsuka, who is a certified ADHD coach and the host of ADHD for Smart Ass Women, the podcast, which has had an amazing 5 million downloads.…

Best of 2023 and 2024 Trends for Small Business

By Sandra / December 15, 2023

We’re winding down 2023 so I’m doing a look back and a look ahead. Listen in as I review the trends that defined 2023 and look forward to the exciting developments to expect in 2024 for entrepreneurs. From the rise of super niche online summits to the growing demand for authenticity, we uncover the strategies…

Creative Confidence with Cara Steinmann

By Sandra / December 8, 2023

Unleash your creative potential and defy societal expectations as guest Cara Steinmann challenges the norms, embraces messiness, and empowers business owners to think boldly and authentically, igniting a battle between conformity and innovation. Cara Steinmann is a highly accomplished business development strategist, community builder, and certified meditation and mindfulness coach. She has dedicated her career…

Zero to Hero with Ben Albert

By Sandra / December 1, 2023

In today’s world, it’s never been easier to implement a new idea, start a new venture, or build up a new business. But it’s also never been more intimidating. There are countless resources telling you how something should be done, and the market can seem incredibly saturated with so many competitors, ads, experts, and millions…

Becoming Intentionally Selfish with Naketa Ren Thigpen

By Sandra / November 24, 2023

I love and have embraced the term “intentionally selfish” since I first heard it. To be intentionally selfish is to be unapologetic for raising yourself up. It is to give yourself what you need to heal, and to let go of all the shame from the experiences you went through. This episode is all about…

SOAR on LinkedIn with Donna Serdula

By Sandra / November 17, 2023

LinkedIn is one of the top social platforms for entrepreneurs and professionals. We know we need to get into it, but it can be intimidating because it also reflects on our professional profile. But what if getting started doesn’t have to be so intimidating? In this episode, we’ll learn how to get started, transition, and…

Facebook Ads Strategy with Laura Ball

By Sandra / November 10, 2023

Paid advertisements are one of the most effective ways to market your product or service and reach your ideal clients—if done right. However, the nuances of each social media platform’s ad manager can feel like entering a new, foreign world. In this episode, we cover multiple Facebook ad strategies with our guest, Laura Ball. Laura…

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