PODCAST
In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.
The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.
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Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you…
There’s a common belief that in order to build your Instagram following, create a viral post, or develop your community, the platform would have to be treated as a second job, almost. You may think you have to spend hours and hours to craft that perfect post and connect with people. But how true (or…
I’ve been where you are – struggling to make informed marketing decisions and wanting to drive growth for my business. By diving into Google Analytics, I discovered the importance of audience segmentation, targeted ads, and remarketing to increase conversion rates and engage potential customers. I’m sharing what I’ve learned so you can get better results…
As business owners in different fields, we might be working in different industries, but as we interact with other entrepreneurs and hear about their journeys, we learn that we share many of the obstacles, struggles, and experiences. Today, we’re talking all about the journey of building an herbal apothecary business and sharing the lessons learned…
As business owners and entrepreneurs, we experience so many different situations that require us to be light on our feet and we have to make quick decisions. In those times, it’s all about making the decisions now. But other times, there’s a need to make calculated, data-driven decisions. And I think a lot of us…
Over the past several years, there’s been a rise in life coaches, meditation teachings, and self-help programs, and a lot of them can feel so disconnected and impersonal that people want to distance themselves from them. That’s a shame because when done right, mindfulness, awareness and meditation have so much benefit. The key is to…
Podcasts are changing the game for people who want to present themselves and share their stories. It’s proving to be a competitive alternative to traditional ways or social media for reaching your ideal audience, building quality connections, and growing your business. I’ve seen the benefits of podcasts after hosting almost 150 episodes, but our guest…
One huge category of online products today is online courses, and they vary in topics, industries, audiences, and even sizes. Some courses have hundreds to thousands of participants, and these are the ones with the goal of hitting the most numbers they possibly can. “Courses get to be intimate spaces. They don’t have to be…
As entrepreneurs, we need to plan and strategize in running our businesses, but we also need to be creative. Whether it’s figuring out ways to connect with your community, designing your next product launch, or curating your digital presence. We need to cultivate space where we can be creative so we can have the next…
As entrepreneurs, we know that we’re supposed to have a unique value proposition, but knowing this isn’t enough. For a lot of us, we get stuck on how to implement and communicate what sets us apart. “There’s always something remarkable in your business, and it’s just up to you to identify it and name it.”…
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