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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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How Observation Affects Success: The Hawthorne Effect

By Sandra / May 3, 2024
The-Long-Game-Podcast-with-Sandra-Scaiano-Episode-191-How-Observation-Affects-Success-The-Hawthorne-Effect

In this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better. The Hawthorne Effect came…

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What Course Creators Are Telling Me

By Sandra / November 12, 2021
The-LONG-GAME-Episode-81-What-Course-Creators-Are-Telling-Me-with-Sandra-Scaiano

I’ve been having conversations with digital course creators and membership site owners. They’ve shared what’s going on for them and what’s next. Digital courses are business streams, not just revenue streams. It can be the foundation of your business. That’s what today’s episode covers. How to understand what’s working now and the mindset around all…

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Creating The Ultimate Online Course Experience

By Sandra / October 29, 2021
The-LONG-GAME-Episode-79-Creating-The-Ultimate-Online-Course-Experience-with-Sandra-Scaiano

You know what you have mastered. You know the work you do better than anyone. And you’re ready to teach it to the world! With so many pieces to create and focus on, it can be overwhelming. Today I am sharing one idea, that if you embody it, will help you create an amazing online…

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Method to Digital Course

By Sandra / September 3, 2021
The-LONG-GAME-Episode71-Method-to-Digital-Course-with-Sandra-Scaiano

Before we jump into this episode, I want to say thank you for all the nice feedback. It’s so great to hear from you directly and I’m so grateful you are here. Today’s show is about one of my favorite topics. Digital courses. You know how much I love this as part of a business…

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The LONG GAME is… Courses for Every Industry

By Sandra / November 25, 2020
The-LONG-GAME-Episode-32-Courses-for-Every-Industry-with-Sandra-Scaiano

This topic is something that comes up nearly every day with clients. As I mentioned in Episode 30, the pandemic and related shifts in the business world have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you. Video learning is nothing…

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