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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The LONG GAME is… Creating Content

By Sandra / September 30, 2020
THE LONG GAME Episode 24 Creating Content with Sandra Scaiano

Did you listen to last week’s episode? In it, I talked about the different ways to identify content themes and the many uses of themes. Today, I’ll show you how to take those themes and go further into the content planning system that grows out of them. I break it all down in the following…

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Why You Need Content Themes

By Sandra / September 23, 2020
THE LONG GAME Episode 23 Content Themes with Sandra Scaiano

Today, I’m talking all things “themes.” I share how important it is to have content themes (also known as content pillars or buckets) in your business. Because if you truly want content that resonates with your audience and builds a relationship with them, then focusing on content themes is a must. Here’s what we’ll cover: …

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