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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.
The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.
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What I love most about talking to other entrepreneurs is the new insights and perspectives they bring. When others share their zone of genius and methods, we learn what works and we get a sneak peek at how someone else does things. Today’s guest is a great example of that. Brenda Cadman is joining me,…
Recently, a former client reached out asking for help. Our work together ended about 5 years ago when I built a website for her. We keep in touch now and then, but her recent request was an ask for help. Her site was down, and she was looking for a resource. I’m glad she reached…
What does it mean to turn 50? I know I’m not alone when I look back at the difference of 50 when I was young (my grandmother in her housecoat), to today’s version of 50. That Golden Girls meme is popular for a reason! I’m taking a walk down the pop culture memory lane with…
I am part of several business communities and having experienced the ups and downs of business both pre-pandemic and post-pandemic, there were valuable lessons all of us had to learn. Becoming more adaptable, creative, and resilient ended up being a pandemic gift for some businesses. A recession is a period of declining economic performance across…
This episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way to help. Why does art matter? Art dealer David Zwirner wrote an essay for the New York Times titled: Art Is How We Justify Our Existence. Our technologies are tools. But…
I consult with my clients all the time, and a common sticking point for most is simply not having a clear message. You’re in business, you have a product or service to market so you can close on sales and increase revenue, but not having a clear message about who you are, what you’re offering,…
I’ve talked about knowing your why. The reason that motivated us to get started in entrepreneurship and stay with it is often a big, life-changing thing. It’s unique for each of us but often a rebellious-fueled reason (or two) is what helped us take a big step forward. How we operate, communicate, and create can…
List building has never been something I focused on. I’ve always done 1:1 work I have been able to stay busy with a full roster of clients. Growing a list is one of those things I’d do differently if I was starting over. We are building businesses based on relationships. Email marketing is one of…
The concept of the long game is sticking with it. It’s also about recognizing that you are on your unique journey. No two people have the same path. With all creative endeavors, you have the chance to show up your way, in your style. Today we’re talking with Lizzie LaRock and we’re discussing the power…
If you’ve been thinking about ways to grow your business, you may be looking at sales funnels, social media posts, TikTok, paid ads, and email campaigns. All of these are legit methods to employ in your strategy for growth, but there is one strategy you’ll want to give more attention to after this episode. Public…
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