In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.
The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.
Within the first seconds of seeing your website, visitors decide whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based on the book Building a StoryBrand by Donald Miller which was…
Are you familiar with the concept of morning pages? Julia Cameron, the author of The Artists Way, explains them this way: Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. There is no wrong way to do Morning Pages– they are not high art. They are not…
I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here and I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve…
Launching a podcast and preparing your episodes for listeners is just the beginning. Once your podcast is live, there’s still post-production work and marketing so it can reach your audience. That’s what we’re discussing today with my dear friend, Sue Winkler. Sue is the co-owner of Soma Vayu Garden, a New Jersey-based yoga and cultural…
I’ve been doing this podcast for three years now, and in that time, I’ve learned some tricks of the trade and noticed some trends. Podcasts remain a powerful content vehicle for sharing your voice, viewpoints, and connecting with your audience. When my good friend Susan Winkler asked me, “What do you need to know to…
In this episode, we delve into the world of summits and what it takes to run a successful one. Summits offer entrepreneurs valuable networking opportunities, industry training, and a platform to market themselves and grow their audience. But behind the scenes, there are countless moving parts that contribute to a summit’s success. Join us as…
There are times when we doubt whether or not something is possible. Whether it’s a big goal, a trip we dreamed of, or a little “what if?” thought. In this episode, we’re talking about if that thing we want to do is possible (spoiler alert: it is!), and the amazing things that happen when we…
When we first start our own business, we have big dreams and grand plans, but we don’t really know if it will take off. Today we hear the inspiring story of Kelly Aaron, who shows us that with perseverance, adaptability, and a commitment to building relationships, success is within reach. “Our biggest limit is self-imposed.”…
In this episode, we’re exploring the tools used by one of the biggest theme parks, Universal Studios. By studying their systems and processes, we can learn how to use the same tools in our own businesses and play the long game like a pro. Here are some of the things Universal Studios does right to…
Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you…
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