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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The Trifecta: Onboarding, Automations, and Segmenting

By Sandra / December 23, 2020
The-LONG-GAME-Episode-36-The-Trifecta-OnBoarding-Automations-Segmenting-with-Sandra-Scaiano

Forget about good.Good is a known quantity.Good is what we all agree on.As long as you stick to good, you’ll never have real growth.Bruce Mau In true LONG GAME style, today I’m talking about things that are going to take your digital products and presence from good to great. Things like onboarding, automations and segmenting…

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Choosing the Right Online Course Platform

By Sandra / December 16, 2020
The-LONG-GAME-Episode-35-Choosing-the-Right-Online-Course-Platform-with-Sandra-Scaiano

This may be the most asked question I see in online communities. There are so many options and in today’s podcast I break down what I’ve seen work and not work with my clients. There are 2 key ways to set up a course. One way is by adding and LMS (learning management system) to…

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Creating Your Course or Membership Content

By Sandra / December 9, 2020
The-LONG-GAME-Episode-34-Creating-Your-Course-or-Membership-Content-with-Sandra-Scaiano

I’ve talked about courses and memberships and now it’s time to plan yours! Today you’ll find out how you can turn what you do, what you know, and what you love into an online course or membership content. Creating a course and/or membership content takes work and planning, and it can be so worth it.…

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Holiday Gift Guide 2020

By Sandra / December 2, 2020
THE LONG GAME Episode 33 Holiday Gift Guide 2020 with Sandra Scaiano

Welcome to the first-ever Long Game Gift Guide. I’ve been shopping early however when I looked at a few gift guides, they didn’t really have things that I wanted for myself or for others. So, after doing my own shopping (in the name of research of course) I’ve created The LONG GAME Holiday Gift Guide.…

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The LONG GAME is… Courses for Every Industry

By Sandra / November 25, 2020
The-LONG-GAME-Episode-32-Courses-for-Every-Industry-with-Sandra-Scaiano

This topic is something that comes up nearly every day with clients. As I mentioned in Episode 30, the pandemic and related shifts in the business world have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you. Video learning is nothing…

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The LONG GAME is… Rocking Your Strengths

By Sandra / November 18, 2020
The LONG GAME Episode 31 with Sandra Scaiano Rocking Your Strengths with Pat Roque

After a series of both personal and career twists and turns throughout her life, today’s very special guest, Pat Roque experienced a seismic shift in her life when her corporate career came to an abrupt end with a single phone call. Eventually, a unique gift for her 50th birthday was the catalyst for a new…

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What is Possible with Online Courses and Membership Sites Part 1

By Sandra / November 11, 2020
The-LONG-GAME-Episode-30-Online-Course-versus-Membership-Site-with-Sandra-Scaiano

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here and I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve…

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Pinterest Traffic Building with Penney Fox

By Sandra / November 4, 2020
The LONG GAME Episode 29 with Sandra Scaiano Pinterest Traffic Building with Penney Fox

Pinterest is so much more than boards with pretty pictures! Today Pinterest expert Penney Fox talks about how to use the platform as a key tool to drive traffic to your website and increase your customer base. Penney has been a Pinterest expert since 2011 and is an amazing source of information (I know because…

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The LONG GAME is… Universal Concepts

By Sandra / October 29, 2020
THE LONG GAME Episode 28 Universal Concepts with Sandra Scaiano

Whether your business relates to wellness, coaching, real estate, or something else, there are universal threads that run through all businesses. Today, I talk about what these threads are and how you can take action to tap into the information. Also the value you’ll find in other businesses, whether or not they are from within…

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The Long Game is . . . Resilience

By Sandra / October 21, 2020
The LONG GAME Episode 27 with Sandra Scaiano Strategies For Improving Resilience with Taryn Abrahams

What is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset. Resilience is definitely a long game strategy! Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive…

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