We’re winding down 2023 so I’m doing a look back and a look ahead.

Listen in as I review the trends that defined 2023 and look forward to the exciting developments to expect in 2024 for entrepreneurs.

From the rise of super niche online summits to the growing demand for authenticity, we uncover the strategies that will shape the future of business. But as we navigate these trends, I can’t help but wonder what will this mean for the long game of business and life?

Here are a few of the topics that made an impact for me and my clients. I’m sharing how things worked, and what made a difference on a number of topics.

• The need to stay up to date. Things change and evolve and as small business owners we have to do the same.
  
  
• Online summits. They make an impact when they are done well, and they are evolving too.
  
  
• Masterminds aren’t new but it seems they are more popular than ever. I’m not surprised. The ability to connect with others and get some support and perspective from business peers is something I’ve always found helpful.
  
  
• Digital marketing can’t exist, it seems without the manipulative tactics and guru-driven promises that everyone, everywhere can have million-dollar results in a few easy steps. It impacts all of us who are marketing with integrity.

Additionally, I review the prominence of artificial intelligence (AI) in everyday life and its implications for entrepreneurs. Ignoring the impact and inevitability isn’t a strategy. It’s only going to become more prevalent.

We’ll continue to see improvements and additional capabilities. What are you doing to learn how it impacts your world? I think we’ve got to adapt and grow and using AI where it makes sense and I want to make sure I know how it can be helpful to me and my clients.

I also know there also are lots of discussions about ethics and the legal impacts too. Lots more coming in 2024 on all of this.

I’m also breaking down my thoughts on the impact of the new Google Analytics that was rolled out. Tracking and measuring is important so as business owners we have to adapt to the changes and leverage the opportunities the GA4 brings to SEO strategies.

As we ring in the new year with new possibilities, keep playing the long game in your business and life as well. You know, it’s that journey that matters the most. I am thrilled to have you all along for the ride with me. Thank you for listening. I’ll see you next week.

Links from Today’s Episode:

Episode 158 Spectacular Summits with Larissa Russell and Malva Gasowski

Episode 124 Artificial Intelligence and Your Business Part 1

Episode 125 Artificial Intelligence and Your Business Part 2 

Episode 152 Website Data Collection & Google Analytics 4

Festivus Dinner At The Costanza’s clip – Seinfeld

The post Best of 2023 and 2024 Trends for Small Business appeared first on Web Design | SEO Strategy | Kajabi Expert.

Unleash your creative potential and defy societal expectations as guest Cara Steinmann challenges the norms, embraces messiness, and empowers business owners to think boldly and authentically, igniting a battle between conformity and innovation.

Cara Steinmann is a highly accomplished business development strategist, community builder, and certified meditation and mindfulness coach. She has dedicated her career to creating online spaces that empower women entrepreneurs to build successful businesses while prioritizing their mental health.

Through her renowned community, the Literation Lab, Cara provides a platform for women to cultivate their creative confidence and express themselves through writing. With her extensive expertise in creativity and confidence-building, Cara has become a trusted resource for business owners seeking to break free from conventional thinking and implement innovative ideas.

What is Creative Confidence?

The definition that Cara shares is believing in your ability to change the world around you. If you think about it, that’s your future. That’s the business you’re building, the offers you’re creating. You have to have the creativity and the confidence to put them out there.

Business as flow.

Creative confidence gets squeezed out of us. Cara shares the NASA study of 1600 kids who were considered creative geniuses at age 5. You’ll be blown away when you hear what happened to their creativity at age 20.  When we allow our creativity to flow, we unlock new ideas and new ways to look at our work and our entire world.

4 Fears that impact our creative confidence:

• Fear of the messy unknown.

• Fear of being judged.

• Fear of the first step.

• Fear of losing control.

Cara explains how we’ve forgotten how to find our answers. Finding answers via Google or following the formula that someone else created is a shortcut but we might be missing an even better solution if we noodled on it and gave some thought to how we might create our own answer.

Creativity and confidence are both muscles. The more you use them, especially without getting criticized, the more they grow. It’s one of the reasons why the community can help. Being with people who are interested in supporting one another makes it easier to take a chance on yourself.

The creative spark.

I asked Cara how the Literation Lab helps grow creativity. She shares daily prompts for her audience and herself and they write them for the group to read if they feel comfortable, it’s not required. The prompts are in 7 research-backed pillars to help unlock and grow your confidence while you are being creative.

Mistakes and messiness and letting perfection go.

Life is messy and what if we just allowed the mess and kept moving? What if we learn what we need from having tried instead of worrying about what was wrong? There’s a freedom that comes from being confident, knowing it’s not about perfection, it’s about trying new things and seeing what happens.

Being creative is a practice, like writing or designing. Confidence comes when we give ourselves permission to jump into action and tap into the genius we have inside.

Links from Today’s Episode:

Literation Lab

Literation Lab Instagram

Cara Steinmann LinkedIn

Literation Lab LinkedIn

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