Today I’m sharing my quarterly update about visibility.

I did my first update back in October, Episode 77. That’s when I shared that increasing my visibility was a key priority for me.

It’s been a few months so I thought it would be helpful to share what I’ve done so far, what’s working, and my take on how things are going.

Visibility is a process.

Showing up consistently is what moves the needle. A random email or a few posts on social media may be better than not doing anything, but it’s not going to help much either.

When you show up, people get to know you and that’s my goal. It’s the whole ballgame really. I want to nurture and develop relationships. That’s what visibility is about for me, relationships.

Lesson One

A well-placed testimonial can do wonders (and it’s okay to ask!)

It’s more than just social proof. Hear what happened when one of my clients shared her success in a Facebook group, mentioning me as well as tagging me. I wasn’t aware she was going to do that and oh boy, did it make an impact.

Get a few ideas about how you can use that over and over.

Lesson Two

Honing your signature talk real-life example. Lots more details in Episode 91.

The testimonial created over 30 calls with potential new clients! I did some homework before the call, so I had some context about their work. I did a lot of listening too!

When it was time for me to share my vision and information, I was able to give relevant information that was helpful to them. Hear how I was able to get really clear on how I want to talk about my business during those conversations.

I’ve got my signature talk down now and I’m ready for the Today show to call!

Lesson Three

You must put your offers out to the world.

We hear this all the time, but we still don’t do it enough. People follow you and engage with you for a reason. Share your offers with new people of course and don’t forget to remind those who’ve been following you for a while that you’d like to work with them as well.

Lesson Four

Whatever you are doing, do it consistently.

I’ve been showing up weekly with my podcast for almost 2 years. I’ve been emailing my list weekly for months. People have emailed me with such nice responses and they have also reached out to work with me. All because I connect with them weekly.

You are also getting data when you take action consistently.

Bonus: I’m on TikTok @studiosandrasky

Check me out there and let me know what you are doing to increase your visibility. I’d love to connect.

Connect with me:

Sandra’s Website

Instagram

The post Visibility Update Number 2 appeared first on Web Design | SEO Strategy | Kajabi Expert.

How do those who command the stage, (like Brené Brown and others) create such thought-producing talks? I’ve always wanted to be an orator and I’m in awe when I hear someone who does it well.

Today I’m sharing my personal journey with you around building my own signature talk. We’re coving what it is, and why you need one, even if you never plan to get up on the big stage.

A strong presentation can be fun, interesting, and really motivating. How can you capture an audience?

Practice, practice practice.

One of the best ways to build your following is to be introduced to the audience of others. I learned this years ago in my PR days. You don’t have to know everyone, thought a good connection is always helpful, but you do have to pitch well.

That’s where your signature talk can help you. Hear my 3 key questions to help you identify your personal presentation.

I’m breaking down the steps involved so you can master your message. Like many things in marketing, it can feel overwhelming until you tackle it one piece at a time.

Once your talk is ready to go, it’s time to present it. Everywhere!

Here are a few ideas to get you started:

Create a one-sheet about your talk. Here are 4 things to include:

2022 is about visibility.

Check out my one sheet and share your signature talk with me. What’s one way you are making your work more visible this year?

The post The Long Game Is. . . Your Signature Talk appeared first on Web Design | SEO Strategy | Kajabi Expert.

Happy New Year!

I’m optimistic for the year ahead. Last year I really discovered things about myself. I stepped into new things and made some changes that have been good for me.

Guess what my word for the year is? VISIBILITY!

Yep, I’m here to keep showing up, long game style of course.

Today I’m sharing my take on what’s ahead in 2022 and some ideas that you can use as you plan your goals.

What’s going to be important and what are we going to commit to?

Those questions are going to help you much more than a list of trends. No surprise, the 3 I’m sharing are all long game strategies!

“There is a cost to keeping your old way of thinking.”

Strategy 1 – Go Digital

If you have been thinking about having a course or program online, this is the time. Hear the 3 things that digital products can do for you. It’s so powerful, and it’s not too late!

“When you do you, joy enters.”

Strategy 2 – You Do You

Bring yourself to the party in 2022. This is SO long game. It’s the best way to run your business. Your way. Hear the 4 questions that will help you identify where you can personalize and do things in your own style.

Here’s what I know for sure. You will be more successful, and you’ll be happier too! I’m giving you permission to do what you want to do, how you want to do it!

“You didn’t get into this for it to suck.”

Strategy 3 – Testing, testing, testing.

This concept has stayed with me since my Facebook ad days. No one knows the answer that will work every time. There is no magic pill or formula. You will always need to test for your audience to see what works.

Hear 3 ways you can try new things, as part of your testing process.

Tell me what’s on your agenda for 2022.

What are you dedicated to doing your way?

Reach out and let me know and if I can help, let’s have a chat!

The post What To Do in 2022 appeared first on Web Design | SEO Strategy | Kajabi Expert.

Today I’m sharing my visibility report.

If you’ve been listening, you know that this is something that’s been on my radar the last few weeks. 

I’ve been focusing on the journey, staying in the moment. I’m focused on consistent actions instead of the result.

Hear how the people at my college reunion helped me realize that we must re-tell our story. We think people know who we are, what we do, and why we do it. But they don’t. I found out that people I’ve known for 20+ years wanted to hear all about it.

Next, my revived email list project. Find out how moving from inconsistent to consistent resulted in an opportunity. I know, crazy, right? Who knew that emailing regularly could bring in business? (Insert eye roll here because we ALL know this, I just wasn’t doing it!)

Hearing from people when they reply to my emails is reinforcing the importance of staying consistent AND paying attention to what they find most helpful.

I also left the house and went to an in-person event! One of the topics was “owning it”. I realized that growth comes from what I wasn’t owning. When I decided to own being visible with my emails, I set myself up for success.

How are you showing up?

What is your visibility strategy?

Sharing your story matters, and if you haven’t done that lately, this is the nudge to do it!

Get on my email list here!

The post Visibility Update Number 1 appeared first on Web Design | SEO Strategy | Kajabi Expert.

It feels like very few things worth pursuing for notoriety or financial gain are centered around family, nutrition, and a love for the community. Chef Rama has not only successfully pulled these things together, but she also did so on her terms with joy and a passion for what she’s creating in and out of the kitchen.

One of the things that draw me into Chef Rama’s world, besides taking her amazing online classes myself, is how adaptable she’s been through the pandemic. As an online instructor, in-home private chef, and successful entrepreneur, she really knows how to pivot well through change and uncertainty.

What we’re talking about:

Chef Rama’s 3 tips to get more collaboration opportunities:

1. Meet through social media

2. Meet in person (or zoom)

3. Ask, ‘How can we work together?’

“There’s nothing too big or too small to collaborate. Just do it because you have no clue where it’ll take you. You just have to be open-minded, that’s the bottom line.”

Talking about the Long Game:

Chef Rama really opens up and shares the challenges of pushing forward and going even when no one is watching. How many times have you started working on something, only to feel like, “what’s the point?” If you’re enjoying this entrepreneurial journey into business on your own, then you know the feeling of creating content and feeling like no one is even watching.

“Keep pushing forward, keep showing up, and honestly perfection can be the enemy when it comes to video.”

Rama has such great energy and outlook; she plays the long game extremely well! Some of the difficulties she discusses really connected for me, and I’m sure it will resonate with you too.

Going live for 2 years with one person watching at times and really being committed and understanding that anything worth going for will take time and effort to build, is no easy feat. It’s so important to be reminded of this as you go through challenges. No one is motivated every day all day, but there is a guaranteed win if only you stay consistent and keep showing up.

Another part we can all resonate with is going into business for the love of cooking, creating, or educating only to find out you also have to play the role of bookkeeper, tech support, cameraman, and set designer. Chef Rama shares how she’s pushed through those early days and continues pushing even now.

The other part of her story to pay attention to is the value she places on community, people, and relationships. From having her mother join her in cooking videos to staying connected with people who started coming to her in the beginning when her classes were live and in person.

People are an important part of the success you experience in the business. How you treat people and how you make them feel matters. Valuing these relationships is a great resource to have for the long game.

Links from Today’s Episode:

Chef Rama’s Website

Facebook of Chef Rama

Instagram of Chef Rama

Chef Rama’s YouTube

Facebook Group of Chef Rama

The post The Long Game is… Visibility with Chef Rama appeared first on Web Design | SEO Strategy | Kajabi Expert.