In this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better.

The Hawthorne Effect came from studies of behaviors in the workplace from nearly a century ago. It refers to the phenomenon where individuals behave better and improve their work when they know that they are being observed or watched. But this is only good in the short term. Over time, mental attitudes, proper supervision, and informal social relationships experienced in the workplace proved to be the key to improved productivity.

“When we dig in and we find the data backing up our claims, it opens up a whole new arena of confidence in our approach.” – Sandra Scaiano

How can we apply these studies in developing our courses and programs, and in all aspects of our business?

Here are 3 practical steps:

• Establish a system of accountability
• Keep in touch
• Track progress

“Value is not more time online. Value is helping your students move through the material.” – Sandra Scaiano

By leveraging our knowledge of the Hawthorne Effect and other behavioral studies, content and program creators can make sure they develop a dynamic learning environment that empowers and encourages participants to finish their goals and succeed. Understanding human behavior is key to driving engagement and maximizing the impact of our online offerings. It’s when we know, understand, and apply that we get to improve what we produce and keep playing the long game.

Links from Today’s Episode:

How the Hawthorne Effect Works

A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana

The post How Observation Affects Success: The Hawthorne Effect appeared first on Web Design | SEO Strategy | Kajabi Expert.

This episode of The Long Game talks all about messaging and is a must-hear for all business owners. Messaging is at the crux of all our communication: sales, social media, networking, even introductions. Today, Wendy White will be sharing everything we need to know to have effective messaging.

“The reason people aren’t clear to the world is they’re not clear to themselves.” – Wendy White

Wendy is a messaging strategist to coaches and consultants who are ready to become thought leaders. She helps business owners communicate what they do and why it matters. She worked in international sales & business development, winning clients for many companies. Since then, she’s worn many hats, but she kept on doing what she’s good at, communicating a clear message that talks about the business and attracts the right clients.

In this episode, we talk about:

• How getting your messaging right (or wrong) affects your marketing
• The details that go into your introduction
• Clarity and concept before copy
• Using A.I. in messaging and marketing

The problem with unclear messaging is that you end up sounding just like everyone else. Your audience can’t figure out exactly what you do, who you work with, or who you are. You try to keep up with the ever-changing trends, SEOs, and algorithms but still fail to communicate your message to the people who need to hear them.

“You have to connect what you do to why it matters to them.” – Wendy White

Crafting your messaging is more than just about being clear about what you do. Underneath that lies key paradigm shifts that empower you in your business and any kind of communication you’ll have. Being clear about your own business makes you a better business owner, and it brings you closer to being that thought leader you want to be.

Links from Today’s Episode:

Wendy White Website

Instagram Wendy White

Wendy White LinkedIn

YouTube Wendy White

Instant Impact Guide: the key to a compelling introduction

Instant Impact Workshop

Extraordinary Impact

The post Messaging & Client Attraction with Wendy White appeared first on Web Design | SEO Strategy | Kajabi Expert.

Service business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work, they feel underappreciated, and they don’t charge as much as they should for the value they provide. Today I’m joined by Maggie Patterson, who’ll share her experience and expertise in business strategies.

With two decades of experience, Maggie has spent her career in client services and entrepreneurship. She’s the editorial director at Scoop Studios and the founder of BS Free Business, where she works with service-based businesses and agency owners to build BS-free businesses that put trust first in everything they do. Maggie is a podcaster, writer, and vocal advocate for humane business practices rooted in respect, empathy, and trust. As a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services.

“Your strategy should be firmly set and semi-rigid.” – Maggie Patterson

Maggie shares some important points about strategy:

• Showcasing your strategy
• Valuing your strategy
• Preparing to sell your strategy

Going beyond strategy talk, Maggie pulls from her decades’ worth of experience and shares how important it is to trust your gut and stick to what’s important to you. You don’t need to follow every hyped-up advice from a business influencer. You don’t need to work with a client who doesn’t value you. You don’t need to sell in a way that feels uncomfortable for you. You’re the business owner. You get to decide how you want to run your business in a way that aligns with your values and goals and still be successful.

“The people playing the long game are the people you want to align with.” – Maggie Patterson

This episode is full of amazing insights from Maggie. She freely shares her experience and expertise to help business owners make the most out of their strategy by playing The Long Game.

Links from Today’s Episode:

BS-Free Business^®

BS-Free Business Instagram

Threads – Maggie Patterson

Podcasts: BS-Free Service Business Show

Duped: The Dark Side of Online Business

The post Selling Strategy with Maggie Patterson appeared first on Web Design | SEO Strategy | Kajabi Expert.

When we hear “content repurposing,” most of us think of taking long-form content like a podcast or a webinar and cutting it up into reels or shorts or turning it into a LinkedIn or blog post. That’s an outdated idea of content repurposing. Today, you can take in anything you do in the day-to-day of your business—company meetings, coaching calls, strategy sessions—look at them from a different perspective and turn them into other forms of content: courses, lead magnets, newsletters, social media posts, or even action tasks.

“Content repurposing is multifaceted.” – Greg Wasserman

To talk about this new definition of content repurposing, I’m joined by Greg Wasserman, head of growth partnerships and community at CastMagic, an AI platform transforming repurposing for podcasters, coaches, speakers, and marketers. With CastMagic, entrepreneurs can upload their media files, either their podcasts, meeting recordings, talks, seminars, or voice notes, and with different prompts, generate ideas on how to present them in a new way.

Greg also talks about:

• The different facets of content repurposing
• Utilizing your existing content library
• The long game of content creation

“Invest in learning not only your tool, your craft but also what others are doing so that you can improve.” – Greg Wasserman

As business owners, we think we have to keep coming up with the next great thing, but what if you already came up with a great thing that will elevate your business? Repurposing isn’t just for your marketing, but it can also be applied to your business as a whole, and help you optimize your time and work.

Links from Today’s Episode:

Castmagic (affiliate link)

Greg Wasserman LinkedIn

Disclaimer: This blog post contains affiliate and referral links which may reward me in the event of a subscription or sale. I use these funds to feed my dog. Thanks for the dog food.

The post Content Repurposing with Greg Wasserman of CastMagic appeared first on Web Design | SEO Strategy | Kajabi Expert.

We’re back with another episode of The Long Game Podcast. Today, we’re diving into a topic that’s important to our businesses: the business structure.

Joining us are Jennie & Meredyth, who together, run their coaching empire for people with impatient ambition who want to accomplish more of what actually matters to them. They help people change their views on productivity, schedule, and freedom to shape their lives the way they want to. And today, by sharing their experiences, they’ll help you do the same.

“Shifting to a place where your commitments are at that no matter what level really means that we have to be realistic.” – Jennie Mustafa-Julock

Jennie was a guest on Episode 103: Make It Happen with Coach Jennie when she was known as “Coach Jennie” and Meredyth was helping on the back-end side of the business. However as they recognized the different needs their clients had, and as their lifestyle and goals changed, they decided that their business structure had to change as well. So, they set up a crazy deadline for themselves, changed their branding, updated their systems, processes, and services, and turned their business into one that works for them.

The three questions Jennie and Meredyth asked themselves as they decided on these changes were:

• How do we want to be working?
• How do we want to be marketing?
• Who do we want to be influenced by?

“75% of what you’re already doing is probably going to stay. But making the change of that 25% can just change the game.” – Jennie Mustafa-Julock

Making changes to your business can be intimidating. Or it can be this thing you do on the side that never really ends. This episode is proof that if you prioritize the changes and shape your business to serve you, it will be worth it and you can have the life that you want.

Links from Today’s Episode:

Jennie + Meredyth Website

YouTube Jennie + Meredyth

Jennie and Meredyth Instagram

Make It Happen Method

The post No Matter What with Jennie & Meredyth appeared first on Web Design | SEO Strategy | Kajabi Expert.

Hey everyone, Sandra here from The Long Game Podcast! Today we’re tackling a big one: burnout.

As entrepreneurs, especially those of us in the course and membership site world, we live in launch cycles. Constant selling, content creation, the pressure to keep up… it’s enough to make anyone exhausted. But here’s the thing: burnout isn’t just fatigue. It’s a real, WHO-defined syndrome with physical and emotional consequences.

Burnout sneaks up on you: it builds gradually. You might find yourself unmotivated, dreading launches, or even questioning your entire business model.

This is your burnout signal: a nudge to change things up.

Here’s the good news: you have the power to make those changes. As an entrepreneur, you’re the boss. Forget “better self-care” – listen to your needs and reimagine your business.

Ditch the one-size-fits-all approach and create a system that works for you.

My client story: They launched a successful $2,000 course, but hated the launch cycle. We scrapped it and built a hybrid approach, selling their existing content in a new way. Now, they’re excited and fulfilled!

Remember:

• Don’t just push through: acknowledge your burnout and let it motivate change.
• Think creatively: tweak your systems, present your offers uniquely, and embrace innovation.
• Breaks are important: rest, exercise, eat well, and sleep to fuel your creative thinking.
• Burnout is a cycle: break it by making lasting changes.

Feeling stuck? You’re not alone. Tune in for more creative thinking to keep your business (and you) energized!

Key takeaways:

• Burnout is a real syndrome, not just fatigue.
• Listen to your signal and make changes.
• Create your own business system, not a copycat.
• Embrace creative thinking and innovation.
• Break the cycle with lasting changes.

Don’t let burnout win! Turn it into flow and build a business that works for you.

The post Burnout – The Signal for Change appeared first on Web Design | SEO Strategy | Kajabi Expert.

This episode of The Long Game is a continuation of Episode 184 where I shared the story about getting an invite to attend a panel discussion on writing about trauma, and how my schedule conflicted with the panel, and I wouldn’t be able to attend.

Well, as a happy end to the story, I was able to attend the panel after all, and it was so fulfilling to be in a space that invited me to think and reflect. It inspired and encouraged me.

Here are 5 key takeaways from this panel discussion:

• Term of survival, concept of hope, and healing
• Explicitness
• Relationship between trauma and empathy
• Being clear with your personal boundaries
• Using form and structure to move through trauma

“Keep at your story and keep digging deeper into telling it.” -Sandra Scaiano

It’s amazing that we’ve developed a culture where we can openly share our experiences without the stigma around trauma. These stories are everywhere; in social media, books, and pop culture, but this doesn’t take away from your own story. Each story is different and equally important. When we share our stories and hear others, it lets us know that we’re not alone.

Links from Today’s Episode:

Dr. Roxane Gay

Leslie Jamison

Tochi Onyebuchi

Jacqueline Woodson

If Everything Is Trauma Is Anything?

The Trauma Plot

The post 5 Takeaways on Writing Trauma appeared first on Web Design | SEO Strategy | Kajabi Expert.

As business owners, joining business or industry events is part of the game. We build connections, engage in the community, and participate in groups to stay on top of the latest trends, developments, and news. Sometimes, as much as we’d like to join these events, we just can’t. The reason why may be because of the season of life we’re in, which is what we’re exploring today; the idea of having different seasons of life, and how important it is to live in each one.

“I can’t have it all right now. I’m choosing my priorities.” -Sandra Scaiano

Today I share a recent story about receiving an invitation to an event I want to go to and balancing that with my other roles.

Also discussed:

• Designing our own seasons
• The importance of each season
• Maximizing opportunities at any time

I’m not trapped in the world I created and the season I’m in. I’m here because I want to be here.” -Sandra Scaiano

Each season of life is important and a part of our journey. Take some time to think about all the seasons you lived through and how they brought you to where you are now. And remember, every season brings its own experiences and challenges, and they all contribute to the person you’re becoming. It’s all part of the long game.

Links from Today’s Episode:

Becoming Intentionally Selfish with Naketa Ren Thigpen

The post Acknowledging Our Season of Life appeared first on Web Design | SEO Strategy | Kajabi Expert.

A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes?  This could be bad news if you’ve spent a lot of time and resources building your email list, but it doesn’t have to be!

Joining us today to guide us through the changes Google, Yahoo (and soon others as well) are making is Cheryl Rerick. She’s an email marketing strategist, automation engineer, and creator of the Automate and Chill method.

Cheryl will lay out the changes that will happen and explain in easy terms the authentication process we can do to make sure our email gets into those inboxes.

We also discuss:

• Email Automation

• Welcome sequences

• Trends vs Data

“You can’t have blanket strategies, because the truth is everything works, and nothing works.” – Cheryl Rerick

Cheryl also shares some strategies we can apply, but her biggest advice is about your email list. Know what your customers want, and from there, you can build your strategies. There’s no one right way to write an email.

Listen in to hear all of Cheryl’s tips, and if you want a more in-depth explanation of the new rules, you can attend Cheryl’s on-demand webinar.

Links from Today’s Episode:

Deliverability Unboxed Workshop

Cheryl Rerick – Email Marketing & Automation Strategist

Cheryl Rerick Marketing Instagram

Cheryl Rerick LinkedIn

Cheryl Rerick Facebook

Free Webinar: Deliverability Webinar

**Some of the items we promote use affiliate links. This means we will get a commission if purchased. We only promote products we value highly and use ourselves.

The post Email Deliverability with Cheryl Rerick appeared first on Web Design | SEO Strategy | Kajabi Expert.

Welcome to the first episode of the new year! And what better way to start than talking all about the new concept of kind goal? Did you know that 93% of people fail within 30 days of setting their goals? Today, we break down goal setting to make sure that we’re not part of the majority who end up quitting.

“We work with people to change their thoughts so that they can achieve their goals.” – Abbie Schiller

Joining us today is Abbie Schiller. Abbie is a professional goal coach, founder & CEO of The Mother Company, and a manifester. As a coach, she’s deeply invested in improving the lives of others. She’s also the creator of Visioning, a revolutionary course that helps people take an honest look at the results in their lives and decide what and how they want to change.

Abbie introduces us to the concept of “kind goals.” Unlike the rigid, strict goals we’re used to, kind goals allow us to be flexible and adjust. They have a have Plan B. Kind goals are fun and connected to who you are and serve who you want to be and bring you closer to the life you want to achieve.

Also discussed in this episode:

• The relationship between success, failure, and lessons
• Anticipating obstacles and building resilience
• The necessary skill of embracing discomfort
• The importance of support and community

Abbie also addresses some of the reasons why people give up their goals—lack of clarity, unexpected challenges, undefined steps, or lack of a support system. She gives easy, applicable tips on how to deal with them.

“Water boils at 212 degrees. What degree are you giving up at?” – Abbie Schiller

It’s possible to not quit the gym when February comes or give in to your cravings a week into your new diet. Goals can be achievable and kind at the same time. You can hit your milestones while enjoying the journey. The key is in starting right and playing the long game.

Links from Today’s Episode:

Visioning with Abbie Schiller

Abbie Schiller Instagram

The Year You Want Workshop

Free Webinar: How to Change One Thing

The post Kind Goal Setting with Abbie Schiller appeared first on Web Design | SEO Strategy | Kajabi Expert.