signaturetalk Archives • Web Design | SEO Strategy | Kajabi Expert https://sandrasky.com/tag/signaturetalk/ Web Design & Digital Marketing Fri, 21 Jan 2022 12:33:09 +0000 en hourly 1 https://wordpress.org/?v=7.1.2 https://sandrasky.com/wp-content/uploads/2019/06/cropped-sandrasky-favicon-32x32.png signaturetalk Archives • Web Design | SEO Strategy | Kajabi Expert https://sandrasky.com/tag/signaturetalk/ 32 32 The Long Game Is. . . Your Signature Talk https://sandrasky.com/the-long-game-is-your-signature-talk/ Fri, 21 Jan 2022 12:33:06 +0000 https://sandrasky.com/?p=3178 How do those who command the stage, (like Brené Brown and others) create such thought-producing talks? I’ve always wanted to be an orator and I’m in awe when I hear someone who does it well. Today I’m sharing my personal journey with you around building my own signature talk. We’re coving what it is, and…

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How do those who command the stage, (like Brené Brown and others) create such thought-producing talks? I’ve always wanted to be an orator and I’m in awe when I hear someone who does it well.

Today I’m sharing my personal journey with you around building my own signature talk. We’re coving what it is, and why you need one, even if you never plan to get up on the big stage.

A strong presentation can be fun, interesting, and really motivating. How can you capture an audience?

Practice, practice practice.

One of the best ways to build your following is to be introduced to the audience of others. I learned this years ago in my PR days. You don’t have to know everyone, thought a good connection is always helpful, but you do have to pitch well.

That’s where your signature talk can help you. Hear my 3 key questions to help you identify your personal presentation.

I’m breaking down the steps involved so you can master your message. Like many things in marketing, it can feel overwhelming until you tackle it one piece at a time.

Once your talk is ready to go, it’s time to present it. Everywhere!

Here are a few ideas to get you started:

  • Podcast guest on someone else’s show

  • Create a webinar and “teach” your talk

  • Promote on social media, incorporate it into your ads

  • Use part of your talk in your sales conversations

  • Blog posts

  • Videos, both short and long form

  • Get in front of an industry group

  • Pitch conferences and business events you attend

    • Create a one-sheet about your talk. Here are 4 things to include:

  • How to reach you and links to the socials where you are active

  • A brief bio

  • Suggested topics – listen for a few ways to break this down for the interviewer so they can be inspired by your content

  • Suggested questions – this will help someone see how to direct the conversation

  • Bonus: Logos or other podcasts and press outlets where you’ve been profiled is great social proof

    • 2022 is about visibility.

    Check out my one sheet and share your signature talk with me. What’s one way you are making your work more visible this year?

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