In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The StoryBrand Framework with Heather Frechette-Crowley

By Sandra / July 21, 2023

Within the first seconds of seeing your website, visitors decide whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based on the book Building a StoryBrand by Donald Miller which was…

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Website Data Collection & Google Analytics 4

By Sandra / April 21, 2023

I’ve been where you are – struggling to make informed marketing decisions and wanting to drive growth for my business. By diving into Google Analytics, I discovered the importance of audience segmentation, targeted ads, and remarketing to increase conversion rates and engage potential customers. I’m sharing what I’ve learned so you can get better results…

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PR for Visibility with Christina Nicholson

By Sandra / April 29, 2022

If you’ve been thinking about ways to grow your business, you may be looking at sales funnels, social media posts, TikTok, paid ads, and email campaigns. All of these are legit methods to employ in your strategy for growth, but there is one strategy you’ll want to give more attention to after this episode. Public…

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