intentionality Archives • Web Design | SEO Strategy | Kajabi Expert https://sandrasky.com/tag/intentionality/ Web Design & Digital Marketing Sun, 09 Oct 2022 00:19:12 +0000 en hourly 1 https://wordpress.org/?v=7.1.2 https://sandrasky.com/wp-content/uploads/2019/06/cropped-sandrasky-favicon-32x32.png intentionality Archives • Web Design | SEO Strategy | Kajabi Expert https://sandrasky.com/tag/intentionality/ 32 32 Relationships Beat Algorithms with George Bryant https://sandrasky.com/relationships-beat-algorithms-with-george-bryant/ Fri, 07 Oct 2022 10:54:47 +0000 https://sandrasky.com/?p=3504 You’ve seen the customer journey maps, diagrams, 9 steps, funnels, colored infographics, and more. Learning about the customer journey can make your head swirl in confusion on how to create one for your business, make sure you hit all the stages and have all of the elements needed. What would it look like for the…

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You’ve seen the customer journey maps, diagrams, 9 steps, funnels, colored infographics, and more. Learning about the customer journey can make your head swirl in confusion on how to create one for your business, make sure you hit all the stages and have all of the elements needed. What would it look like for the customer and for yourself if you just simplified it all?

Today’s guest is George Bryant, a top-ranking podcast host, New York Times bestselling author, and one of the most highly sought after digital marketing consultants in the world. His tagline Relationships Beat Algorithms goes straight to my heart. Through his relationship-first approach to business and marketing, he’s here to break down the customer journey and will light you up in the process! George removes all the fluff, all of the complicated touch points and expectations and simplifies exactly what you should prioritize and focus on for your customer’s journey.

“The path of least resistance is the best path to build the customer journey”
-George Bryant

This is one interview you’re going to need a pen and paper to capture some thoughts and insights that may revolutionize the entire way you think about your customer journey. George focuses on finding the right pockets to insert relationships and how prioritizing that is what builds a business in this transactional world.

Key points for your customer relationships to beat algorithms:

  • Grabbing customer attention without action will make people move away from you

  • The customer journey is better with simplicity, don’t overwhelm your customer

  • The after state of the customer journey is more important than features and benefits

    • In this episode, George breaks down how he defines the customer journey and why focusing your attention on making the container of experience you give the customer, in service of getting them closer to their desired outcome, is the key. You have to keep it simple and digestible for your customer. 

    “Your offer is not the solution. Your offer is just the path that somebody is taking to achieve an after state.” -George Bryant

    Links from Today’s Episode:

    George Bryant’s Website

    The Last Customer Journey Training

    The 3-Day Lighthouse Business Accelerator

    The Mind of George Podcast

    George’s Instagram

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