We’re winding down 2023 so I’m doing a look back and a look ahead.

Listen in as I review the trends that defined 2023 and look forward to the exciting developments to expect in 2024 for entrepreneurs.

From the rise of super niche online summits to the growing demand for authenticity, we uncover the strategies that will shape the future of business. But as we navigate these trends, I can’t help but wonder what will this mean for the long game of business and life?

Here are a few of the topics that made an impact for me and my clients. I’m sharing how things worked, and what made a difference on a number of topics.

• The need to stay up to date. Things change and evolve and as small business owners we have to do the same.
  
  
• Online summits. They make an impact when they are done well, and they are evolving too.
  
  
• Masterminds aren’t new but it seems they are more popular than ever. I’m not surprised. The ability to connect with others and get some support and perspective from business peers is something I’ve always found helpful.
  
  
• Digital marketing can’t exist, it seems without the manipulative tactics and guru-driven promises that everyone, everywhere can have million-dollar results in a few easy steps. It impacts all of us who are marketing with integrity.

Additionally, I review the prominence of artificial intelligence (AI) in everyday life and its implications for entrepreneurs. Ignoring the impact and inevitability isn’t a strategy. It’s only going to become more prevalent.

We’ll continue to see improvements and additional capabilities. What are you doing to learn how it impacts your world? I think we’ve got to adapt and grow and using AI where it makes sense and I want to make sure I know how it can be helpful to me and my clients.

I also know there also are lots of discussions about ethics and the legal impacts too. Lots more coming in 2024 on all of this.

I’m also breaking down my thoughts on the impact of the new Google Analytics that was rolled out. Tracking and measuring is important so as business owners we have to adapt to the changes and leverage the opportunities the GA4 brings to SEO strategies.

As we ring in the new year with new possibilities, keep playing the long game in your business and life as well. You know, it’s that journey that matters the most. I am thrilled to have you all along for the ride with me. Thank you for listening. I’ll see you next week.

Links from Today’s Episode:

Episode 158 Spectacular Summits with Larissa Russell and Malva Gasowski

Episode 124 Artificial Intelligence and Your Business Part 1

Episode 125 Artificial Intelligence and Your Business Part 2 

Episode 152 Website Data Collection & Google Analytics 4

Festivus Dinner At The Costanza’s clip – Seinfeld

The post Best of 2023 and 2024 Trends for Small Business appeared first on Web Design | SEO Strategy | Kajabi Expert.

I’ve been where you are – struggling to make informed marketing decisions and wanting to drive growth for my business. By diving into Google Analytics, I discovered the importance of audience segmentation, targeted ads, and remarketing to increase conversion rates and engage potential customers.

I’m sharing what I’ve learned so you can get better results with your own online business marketing. In today’s competitive online landscape, effectively utilizing Google Analytics for website optimization is essential to unlock your business’s true potential.

The power of data analytics gives you insights into your audience’s behavior so you can develop targeted marketing strategies. It’s one of the most effective methods for online growth.

Understanding how to successfully leverage Google Analytics to ensure that your business stands out from the competition is key for growing and thriving in today’s online world.

In this episode I’m covering major changes to Google Analytics, specifically Google Analytics 4 (GA4) which is going to be the only option starting July 1, 2023. If you have Google Analytics now, you’ll need to export your data because it will all start new come July.

If you’re new to this, hang with me. I know it is techy and can be overwhelming but understanding how this can work for you is really important and I’m here to help.

A few things to know:

1. This episode is for anyone who has a website, be it WordPress, Kajabi, Shopify, Squarespace, ClickFunnels, and more. All of these various website applications allow for GA4 integration.
   
   
2. If all of this is new to you, no worries. Start today, where you are with the basics covered in this episode.
   
   
3. Tracking codes are what allow GA4 (and other applications) to track who comes to your website, and what happens while they are there. It’s really that simple.
   
   
4. Using that info, you can determine how people are finding you, and how they move through your site. Are they opting into your funnel? What happens at checkout? This is the type of data GA4 can provide.
   
   
5. The whole point of all this info is to help you make better decisions about how you market your business and where to put your resources.

There are some privacy issues and I cover those in detail on the podcast. I also outline how and why I’m comfortable with data gathering, as a business owner and as a consumer.

Start with the basics.

1. Set up a Google Analytics account and install the tracking code.
   
   
2. Conduct regular website audits, focusing on key performance indicators (KPIs) such as bounce rates, conversion rates, and average time spent on site. By keeping track of these KPIs, you can pinpoint areas where improvement is needed and respond with targeted solutions.
   
   
3. When ready you can integrate with Google Ads. I outline some great examples that you’ll recognize right away. Now you’ll know why you see ads for something the day after you do a search for it!

The importance of leveraging Google Analytics for business cannot be overstated.

I know this can feel overwhelming. The idea of having analytics and data sounds great but I know many of you may not have an interest in figuring all of this out on your own.

If that’s the case, reach out. I’d love to help. We can take some time to strategize about what data you need to see and what you want to analyze to meet your particular goal.

Now is the time to get this set up so you can begin gathering the info that’s important to you and your business.

Disclaimer: This blog post contains an affiliate link. I may earn a small commission to fund my Lipton Green Tea with Citrus drinking habit if you use these links. You will not be charged extra, and you’ll keep me supplied with caffeine. It’s a win for everyone, really.

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