In today’s digital world, there are countless ways to market yourself and your business, to the point where it can feel overwhelming and daunting. Sometimes, despite producing top-quality content, we still can’t seem to attract our ideal clients. Our guests today will help demystify the digital marketing landscape and break down strategies for building a content fortress.

“One of the best tools for communication is story.” – Martin Huntbach

Joining us today are Martin Huntbach and Lindsay Cambridge, the duo behind Jammy Digital, an award-winning SEO and content marketing agency for business owners who aren’t afraid to stand out. Their bestselling book, “Content Fortress,” breaks down eight content pillars that will help your business.

Here are some things we discuss in this episode:

“What’s the entire journey from start to finish from awareness right through
the buying cycle and beyond?” – Martin Huntbach

Martin and Lindsay also break down all we need to know about sales content. This is something that a lot of us are uncomfortable writing because we don’t want to come across as too sales-y or in-your-face, but this is more than just presenting yourself. It’s about letting your ideal clients know who you are and how you can help them. It’s about starting the customer journey even before they book a call with you or sign a contract.

Don’t miss this opportunity to revolutionize your digital marketing game. Be sure to grab a copy of “Content Fortress” and tap into all the knowledge and strategies shared by our guests. Listen in if you’re ready to take your content strategy to the next level.

Links from Today’s Episode:

Jammy Digital Website

Jammy Digital Facebook

LinkedIn Jammy Digital

Jammy Digital YouTube

The post Building a Content Fortress with Lyndsay Cambridge & Martin Huntbach appeared first on Web Design | SEO Strategy | Kajabi Expert.

You’ve seen the customer journey maps, diagrams, 9 steps, funnels, colored infographics, and more. Learning about the customer journey can make your head swirl in confusion on how to create one for your business, make sure you hit all the stages and have all of the elements needed. What would it look like for the customer and for yourself if you just simplified it all?

Today’s guest is George Bryant, a top-ranking podcast host, New York Times bestselling author, and one of the most highly sought after digital marketing consultants in the world. His tagline Relationships Beat Algorithms goes straight to my heart. Through his relationship-first approach to business and marketing, he’s here to break down the customer journey and will light you up in the process! George removes all the fluff, all of the complicated touch points and expectations and simplifies exactly what you should prioritize and focus on for your customer’s journey.

“The path of least resistance is the best path to build the customer journey”
-George Bryant

This is one interview you’re going to need a pen and paper to capture some thoughts and insights that may revolutionize the entire way you think about your customer journey. George focuses on finding the right pockets to insert relationships and how prioritizing that is what builds a business in this transactional world.

Key points for your customer relationships to beat algorithms:

In this episode, George breaks down how he defines the customer journey and why focusing your attention on making the container of experience you give the customer, in service of getting them closer to their desired outcome, is the key. You have to keep it simple and digestible for your customer. 

“Your offer is not the solution. Your offer is just the path that somebody is taking to achieve an after state.” -George Bryant

Links from Today’s Episode:

George Bryant’s Website

The Last Customer Journey Training

The 3-Day Lighthouse Business Accelerator

The Mind of George Podcast

George’s Instagram

The post Relationships Beat Algorithms with George Bryant appeared first on Web Design | SEO Strategy | Kajabi Expert.