We always want to build out a runway of content before a course launch or new offer. You don’t want to be that person who never communicates until they are trying to sell something.

After all, customers want to know why they should buy so make it easy for them! When I brainstormed with a client recently, we came up with 20 ideas that she could use as part of a series to share before her upcoming launch. That’s what I’m breaking down in this episode.

A series is a collection of content based on a theme. It can be one big topic broken down into smaller segments. It can also be multiple ways to approach a solution or a variety of perspectives about a single strategy.

Creating a series also allows you to go deeper on a topic. We have all seen the post title that sounded intriguing that ended up being a bullet point list that was on point but ultimately not that helpful.

Focus on creating smart, compelling content and your audience will look forward to the next installment. A challenge is a good example of this. A series allows you to build momentum for your audience.

You can create a custom page for your series. This is just one of the ways you can repurpose your content and use it as part of your customer journey. That’s a long game strategy I love to use.

Lastly, planning and batching this can be a huge time-saver. Once you’ve identified the idea, you can plan it out, record it at once or write it in a batch. This will make the process much more manageable. Engagement and relationships are key. Use a series to demonstrate your expertise while providing content that’s valuable and helpful for your audience.

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