clientsrelationships Archives • Web Design | SEO Strategy | Kajabi Expert https://sandrasky.com/tag/clientsrelationships/ Web Design & Digital Marketing Fri, 27 Jan 2023 09:21:22 +0000 en hourly 1 https://wordpress.org/?v=7.1.4 https://sandrasky.com/wp-content/uploads/2019/06/cropped-sandrasky-favicon-32x32.png clientsrelationships Archives • Web Design | SEO Strategy | Kajabi Expert https://sandrasky.com/tag/clientsrelationships/ 32 32 Client Feedback… Beyond Testimonials https://sandrasky.com/client-feedback-beyond-testimonials/ Fri, 27 Jan 2023 09:21:20 +0000 https://sandrasky.com/?p=3676 As entrepreneurs, we sometimes get so involved inside our own products, systems, and workflows that we can’t see things from a client or user-experience perspective. This is why it’s so valuable to have someone else tell you about what works, what works well, and what has room for improvement. This is where feedback comes in.…

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As entrepreneurs, we sometimes get so involved inside our own products, systems, and workflows that we can’t see things from a client or user-experience perspective. This is why it’s so valuable to have someone else tell you about what works, what works well, and what has room for improvement. This is where feedback comes in. After all, who could be better to talk about your products and services than your clients?

“Client feedback is a valuable tool that can inform what we do in our businesses. It can improve our offerings and strengthen our relationships with our customers.” -Sandra Scaiano

All business owners know that it’s easier to retain an existing client than to bring in a new one. With an existing client, you’ve already figured out their business structure and process, their products, services, and brand. You’re already familiar with how their mind works and have an idea of how to best interact with them.

Feedback sessions help us retain these existing clients and further improve the existing relationship. That’s why in this episode, we’re talking about all things feedback.

So why should you get it? Here are some of the benefits I share in this episode:

  • To hear what’s working and what needs improving

  • To help inform your future products and services

  • Feedback sessions build stronger relationships with your clients

    • “Whether you know what’s next with your client, or you’re doing a feedback session to mark a definitive end, spending time talking paves the way for forward motion. And in many cases, it leads to increased customer retention.” -Sandra Scaiano

    Feedback is an important tool for business owners. So listen to this episode to learn more about Feedback vs Testimonials, how to get it, and who to get it from. You’ll be amazed by how much it will benefit your business.

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    ]]>         How to Keep Connected to Past Clients https://sandrasky.com/how-to-keep-connected-to-past-clients/ Fri, 01 Jul 2022 10:59:47 +0000 https://sandrasky.com/?p=3360 Recently, a former client reached out asking for help. Our work together ended about 5 years ago when I built a website for her. We keep in touch now and then, but her recent request was an ask for help.  Her site was down, and she was looking for a resource. I’m glad she reached…

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    Recently, a former client reached out asking for help. Our work together ended about 5 years ago when I built a website for her. We keep in touch now and then, but her recent request was an ask for help. 

    Her site was down, and she was looking for a resource. I’m glad she reached out to me and I was happy to point her in the right direction to resolve the issue. She then asked about doing some updates and wanted to know if that’s something she could hire me to do. 

    You know it’s a long game strategy conversation today. 

    My P.E.A.K. framework is all about client relationships and the K stands for keep in touch. Let’s dive into why it’s worth having a plan to reconnect with past clients 

  • You never know when a past client will need your services again. Staying top of mind as a valued resource is a win/win.

  • When you are in touch, they have an opportunity to refer business your way. Timing is everything and when a friend asks for a recommendation, someone who has maintained a relationship is going to benefit.

  • It’s good for your brand! It’s not about selling all the time. Staying in touch is a great way to let clients know they weren’t just a transaction.

    • I know you agree this sounds nice but you’re wondering how to do this on top of taking care of current clients and everything else? I’ve got you. 

    5 ways to keep in touch with past clients. 

    1. Make the first move. Reach out with a text or email. Did something remind you of them? Give them a call and let them know they are on your mind.

    2. Send a relevant article or blog post that you know will be helpful for them. Staying on top of trends or sharing something in the news about their industry is an easy way to let people know you’re thinking of them.

    3. Tag clients in your email provider so you can send client only info. This takes a little set up time but once it’s done it is a great way to share information that’s only for them from a trusted resource (you!).

    4. Engage on social media. Leave a thoughtful post or comment on their page or in response to something they have shared. Take time to really connect with a shared experience or a comment that shines the spotlight on the great work they are doing. Makes this a once a week 30-minute task.

    5. Be the person who refers them! Make the introduction to someone you know will benefit from their expertise. There’s no better way to nurture your connections by helping them make relationships.

    These don’t have to be everyday activities. Be intentional when you see an article or post or find an opportunity to refer or make introductions. Make a part of your process to quickly send an email or text. 

    Staying in touch is one of the best ways to gain new business from previous clients and make connections Strong relationships are a long game strategy that will always be on trend.

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