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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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Selling Strategy with Maggie Patterson

By Sandra / April 5, 2024
The-Long-Game-with-Sandra-Scaiano-Episode-189-Selling-Strategy-with-Maggie-Patterson

Service business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work,…

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Episode 150! Introducing Testing to Your Business

By Sandra / March 31, 2023
The-LONG-GAME-Episode-150-Episode-150-Introducing-Testing-To-Your-Businesss-with-Sandra-Scaiano

As business owners and entrepreneurs, we experience so many different situations that require us to be light on our feet and we have to make quick decisions. In those times, it’s all about making the decisions now. But other times, there’s a need to make calculated, data-driven decisions. And I think a lot of us…

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How to Build Community in Your Business

By Sandra / January 20, 2023
The-LONG-GAME-Episode-140-How-to-Build-Community-in-Your-Business-with-Sandra-Scaiano

We all know how important communities are for our businesses. We build them and are a part of them. They’re there for conversations, support, exploration of ideas, and even sales. Our community can help our business grow, and yes, sometimes even survive. So how exactly do we build and foster our communities? Is social media…

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3 Ways to Build Your Business That Never Go Out of Style

By Sandra / September 2, 2022
The-LONG-GAME-Episode-122-3-Ways-To-Build-Your-Business-That-Never-Go-Out-of-Style-with-Sandra-Scaiano

In a digital age where trends, data, and feedback are instantaneous, you have to be mindful about knowing the fundamentals and timeless proven strategies that build businesses. Having a melting pot of strong business foundations with modern tools you can use to connect is how we play the long game. Today’s episode is about looking…

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