Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you have with your audience.

“Branding requires a wide range of skills, including graphic design know-how, copywriting, and an understanding of marketing strategies.” – Sandra Scaiano

With all the intricacies and layers that go into branding, here are three mistakes you might be making:

I’m not a DIY hater. I understand that sometimes DIY might be necessary, especially for those who are just starting out and on a tight budget. But when you do things yourself, you may miss little details that the pros take into consideration when helping you build your brand, such as readability and how the design looks across platforms.

“It’s easy to struggle when you go the DIY route, and it’s hard to create a brand that communicates your values and resonates with your target audience.” – Sandra Scaiano

Today I dive deep into this topic and also share how you can avoid these mistakes. With a little research and a little help, you can curate an online image that really showcases your brand and who you are.

Links from Today’s Episode:

Haute Stock

Disclaimer: This blog post contains affiliate links. I might earn a discount or some cash with which I will feed my cats.*

*Cats will still be fed even if you don’t make a purchase from this post. No cats were harmed in the making of this post.

The post 3 Branding Mistakes on Your Website & Landing Pages appeared first on Web Design | SEO Strategy | Kajabi Expert.

Have you ever had to use your own teachings and philosophy on yourself? Today’s guest, my good friend Mallika Malhotra, used all her own processes around branding and brand photography when she had to establish her business all over from scratch. I loved Mallika’s story: what would you do to restart? You’ll learn all about brand attraction today with her.

If you want to step out of the “hobbyist” phase and really elevate your brand to that of “expert,” that’s where professional brand photos come into play.

As Mallika reminds us, your first impression to your audience is critical. It can:

We discuss the brand photoshoot process and how it can become a catalyst to prepare you to become the face of your brand and step into your leadership role.

Mallika talks about:

How to prepare for your photoshoot:

She also explains why it doesn’t make sense to take new photos every year. Also, the exception where it might be a good idea. This can actually help with your brand recognition. Remember that branding is about longevity.

Mallika shares her own story of moving from one state to another. Includes how that affected her own branding and the links in her personal and business community.

She shares her experience with this fresh start:

The process also involves positioning yourself as a leader, wherever you find yourself. Mallika talks about the shifts she’s made to achieve this goal and how she has differentiated herself from other photographers in her area.

She has also created a membership, The Brand Attraction Society, to help women nail their brands and build their stories. The community has a diverse collection of women and is still growing. Mallika offers hands-on mentorship and support in an intimate community where women can connect with each other and really grow.

Mallika covers many foundational lessons along with brand strategy in the membership, such as:

I think one of the biggest mistakes you can make is to not invest in yourself enough. Giving too little time to your investment can keep you from reaching your goals.

Finally, we talk about retention in memberships, and how Mallika builds retention into her group. Learn how she keeps her membership active and engaged (hint: it’s all about building relationships).

I really enjoyed this conversation and I know you’ll find it invaluable as well.

Links from Today’s Episode:

Mallika’s Brand Attraction Society

Website of Mallika

Mallika’s Instagram

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