Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you have with your audience.

“Branding requires a wide range of skills, including graphic design know-how, copywriting, and an understanding of marketing strategies.” – Sandra Scaiano

With all the intricacies and layers that go into branding, here are three mistakes you might be making:

I’m not a DIY hater. I understand that sometimes DIY might be necessary, especially for those who are just starting out and on a tight budget. But when you do things yourself, you may miss little details that the pros take into consideration when helping you build your brand, such as readability and how the design looks across platforms.

“It’s easy to struggle when you go the DIY route, and it’s hard to create a brand that communicates your values and resonates with your target audience.” – Sandra Scaiano

Today I dive deep into this topic and also share how you can avoid these mistakes. With a little research and a little help, you can curate an online image that really showcases your brand and who you are.

Links from Today’s Episode:

Haute Stock

Disclaimer: This blog post contains affiliate links. I might earn a discount or some cash with which I will feed my cats.*

*Cats will still be fed even if you don’t make a purchase from this post. No cats were harmed in the making of this post.

The post 3 Branding Mistakes on Your Website & Landing Pages appeared first on Web Design | SEO Strategy | Kajabi Expert.

Summer is coming and the world is opening up—I’m excited! From simple dinners with friends to graduations and weddings, this seems like a good time to talk photography and taking great pictures. So let’s talk about iPhone photography today.

My own training included a BFA with a definite interest in photography. I learned how to interpret images, convey your message with imagery, execution of images, darkroom techniques, and more.

I also share:

I also learned why it’s important to acquire a “design eye” when sharing your brand. Now I know what works, what doesn’t work and what could work when it comes to images and how to apply these concepts to working with brands.

Some of the ways digital photography has improved the ways you can share your brand:

There are some classical foundational concepts such as composition, background, and lighting you can apply when taking photos. Here’s what I share in this area:

Remember, the better quality of light, the better clarity of image, too. You really can tell the level of professionalism from the quality of the light.

A few other tips about iPhone modes: 

Don’t forget that all these concepts apply to photographs of people as well as things. You may be surprised by the amazing quality you achieve with landscapes or your products. So head out this summer, snap away and share with your audience!

Links from Today’s Episode:

John Berger Ways of Seeing

Rule of Thirds Photography

Megan Fox and Machine Gun Kelly Photos at the Billboard Music Awards

Sample concept of multi-blitz

The post The Long Game is… iPhone Photography appeared first on Web Design | SEO Strategy | Kajabi Expert.

It’s that time of the month where everyone is thinking about chocolates and flowers. Maybe you’re opting for a date night with wine and a delicious meal. Even though we’re still in the middle of a pandemic, don’t worry! There are lots of different ways to express love. In today’s episode that’s exactly what we’ll be talking about.

Relax and clear your energy

Who doesn’t love love?  To practice self-love, it’s important to remove any negative vibes by cleansing them. I attended a crystal bowl sound meditation which was performed by my friend Karen Foote. The process is incredibly interesting!

In this episode, I also discuss:

Does connecting your brand to other people really matter?

Your brand is everything that you do, so yes, it matters. It’s both unique and important as you move forward with your business. We’re sharing a bit of love and loyalty in this fun episode.

Link from Today’s Episode:

Moon Magic Wellness

The post The Long Game is… Brand Loyalty appeared first on Web Design | SEO Strategy | Kajabi Expert.