Lessons Learned from Universal Studios


In this episode, we’re exploring the tools used by one of the biggest theme parks, Universal Studios. By studying their systems and processes, we can learn how to use the same tools in our own businesses and play the long game like a pro.

Here are some of the things Universal Studios does right to make sure their park is a success and guests enjoy every step of their experience:

  • Plan – Before any construction took place, not only did they plan the park layout, but they also considered where the guests would line up for rides, and where they’d get in and out. Before each ride, as the guest gets closer, they placed different elements to build anticipation and expectations. As they exit the ride, they made the guests exit through a gift shop, enticing them to make more purchases.

  • Leverage automation – Many of the rides are automated and timed perfectly so that while the guests are waiting, their anticipation and excitement increases. They also use biometrics for ticketing. Not only does this prevent ticket sharing, but the guests go through the lines much faster and smoother.

  • Be creative and innovative – There are many gift shops around Universal, and yes, they have the standard collectibles and fun items for each franchise, but they also sell high quality, useful items, like backpacks. They had a limited-edition Marge Simpson backpack made with Hershel, and I bought this not only because of the brand, but also because I was able to use it while we were going around the park.

  • “It’s good to notice the processes that the big guys utilize, and to know that you have the power to incorporate the same successful concepts into your own business.”
    – Sandra Scaiano

    By studying the proven methods of Universal Studios, you can unlock a treasure trove of insights and strategies that you can apply to your own business. From streamlining your processes to leveraging innovative technology, there’s a lot to learn from these successful companies. Don’t be intimidated by their size or resources; instead, use them as inspiration to take your own game to the next level. Remember, playing the long game is about consistent growth and improvement. By utilizing these tools already in your toolbox, you’re setting yourself up for success.