Digital Brand Strategy
Brand Strategy is the complete integration of all the touch points of your business. When they work together, they create a complete customer experience. I help take the product or service you provide and create that strategy. My 20 years of working with some of the biggest brands in fashion, financial services, consumer goods and pharma have taught me that all the integration points that showcase your brand to your targets are what matter most. Questions? Ask me!
Brand strategy packages are customized for each client.
While you may not need all of the items below, this list gives you a sense of what I can do to launch your next chapter.
- Content Marketing, Planning & Execution: I work with you to create a content strategy and calendar, including quarterly or biannual meetings to craft the plan and identify the best outlets for execution, be it traditional or social media, a YouTube channel, blog or other tactic. Together we map out exact content by looking at your business, creating meaningful content ideas as well as build revenue streams from these ideas. I share my best practices for putting the plan into motion so that your team can work effectively between meetings.
- SEO: Search Engine Optimization is utilizing best practices and keywords so that your website and/or articles show up when someone searches the internet. I review your industry in depth, research your competitors, and create a detailed plan tailored to your business. I then build upon your initial website optimization and provide training to your team or provide this support to you ongoing.
- Brand Identity: This piece includes the development and creation of all graphic design needs; logos, brand boards, business forms/cards/materials, video graphics and more based on your needs and the strategy.
- Content Design: I create branded, print or downloadable workbooks and materials for clients with online courses, as well as media kits, ebooks and other materials you’ll need to support your brand.
- Social Media: From optimizing all of your profiles to be the most effective, updating all branding and graphics to be consistent with your new website, to creating content strategy, and best practices for each platform, I can create a Social Media Program for your brand to build upon the groundwork you are laying with your new website.
- Email Marketing: We will develop a creative strategy for email funnels and automations, work with your Mailchimp list to create segmented distribution lists for post-work follow up, target those groups specifically for up-sells, as well as include them in your overall mailings, so all email communications are targeted and raise your ROI.