Creativity, Collaboration, and Craftsmanship with Blueprint Lighting Founder, Kelly Aaron


When we first start our own business, we have big dreams and grand plans, but we don’t really know if it will take off. Today we hear the inspiring story of Kelly Aaron, who shows us that with perseverance, adaptability, and a commitment to building relationships, success is within reach.

“Our biggest limit is self-imposed.” – Kelly Aaron

Kelly opened her first business over 20 years ago. Fueled by her passion for modern design and art, she curated museum exhibitions and facilitated the sale of rare pieces through esteemed auction houses. In 2016, Kelly founded Blueprint Lighting, a company that has since earned a reputation for crafting exquisite, modern fixtures.

Blueprint Lighting started from a lightbulb moment with a dismantled light fixture in a garage. The company embarked on a transformative journey from this spark of creativity that led to its present-day prominence. Here are 3 things you can learn from Kelly’s story.

  • You can just start and figure it out as you go.

  • Prioritize exceptional care for your clients.

  • Actively cultivate meaningful relationships.

  • “You have to be willing to go, I’m not fully in control of this, but even if I get the least out of it, I’m okay with that.” – Kelly Aaron

    Kelly sheds light on the importance of planting seeds in our business and patiently nurturing their growth. We may not have control over how or when these seeds will flourish, or which opportunities will materialize, but we need to continue planting them. Because we never know what will come out of a favor we grant, or valuable offering we give or an email we send. Who knows? That rush order over Thanksgiving might lead to one of your biggest clients. Long Game listeners get a 30% discount on the website with the code LONGGAME30

    Links from Today’s Episode:

    Blueprint Lighting Website

    Blueprint Lighting Instagram