In a world full of “I’ll do it tomorrow” and “my expertise isn’t enough,” today’s podcast episode is a breath of fresh air. Sandra Scaiano welcomes Allison Lane who flips the script and disarms the doubters, helping women step into their power and pen their bestselling narratives.

With her bold “stop pretending you’re not a badass” approach, Allison reveals why so many brilliant women delay sharing their wisdom and how to break through those self-imposed barriers. If you’ve been thinking “someday I’ll write that book,” this conversation will change your perspective and show you why the time to claim your authority is NOW!

“There is nothing that’s so diminishing as ‘I wouldn’t call myself an expert.’ First of all, it’s not up to you. You don’t get to choose. Everyone else is looking to you for advice. You’re an expert.”
– Allison Lane

What You’ll Learn:

• The surprising reason you shouldn’t write your book first (this counter-intuitive advice could save you months of wasted effort!)
• How to craft a compelling book proposal that attracts literary agents and publishers
• Why thinking too small might be your biggest obstacle to becoming a published author
• The key differences between podcast appearances and traditional media coverage
• Why your personal favorite podcasts aren’t necessarily the best platforms for your message
• Smart strategies for building lasting relationships with journalists
• How to position yourself for maximum impact in your field

“If you know that you have a book in you, that feeling is not gonna go away, and we don’t want you to regret not trying. You don’t have to build a brand in order to pitch your book. You’re already the expert that you need to be.” – Allison Lane

Links from Today’s Episode:

• Allison’s free speaker bio template
• Author Brand and Bestseller Launch School – Allison’s digital course
• The Author’s Edge Podcast – especially episodes 1 & 2
• Connect with Allison on LinkedIn
• Previous guests who’ve worked with Allison: Tracy Otsuko and Miriam Schulman

Allison’s advice isn’t just about writing; it’s about embracing your story and sharing it with the world. Stop waiting for permission. The Long Game is about playing smart, showing up, doing the work, and making a real impact.

The post Become a Best-Selling Author: Stop Playing Small with Allison Lane | Episode 197 appeared first on Web Design | SEO Strategy | Kajabi Expert.

This is the way to kick off 2025! Let it be a stress controlled year!

If you’ve been wondering how to get off the hamster wheel of stress and overwhelm, this episode is going to be your roadmap to taking back control.

There is no reason to continue pushing through without a system to manage the mounting pressures of life, business, and everything in between.

My guest today is Dr. Camilla Moore, who looks beyond surface-level stress to tackle its root causes using Harvard-proven strategies that cut burnout symptoms by 40%. 

As a physician and wellness expert, she helps busy professionals and business owners replace scattered self-care attempts with clear, actionable systems.

Dr. Moore’s approach stands out because she doesn’t just offer quick fixes or trendy tips. She digs deep into the science of stress, helping us understand the crucial differences between acute stress, chronic stress, and burnout – because you can’t solve a problem you don’t fully understand.

Our conversation takes us through the unique stressors of running a service-based business, the impact of hormones on stress levels, and how to leverage technology to create a more sustainable work life. We talk about everything from sleep hygiene to AI tools that can help reduce your workload.

Whether you’re feeling the squeeze of the sandwich generation – caring for both kids and parents – or trying to build a business while maintaining your health, we’re talking practical strategies to help you excel without the exhaustion.

Dr. Moore offers real solutions for common challenges like:

• How to identify your unique stress triggers
• Ways to create multiple revenue streams without burning out
• Practical steps to improve your sleep quality

This is essential listening for anyone who wants to address their stressors and move forward with awareness.

Links from today’s episode:

The Wellness Cabinet Website
Dr. Moore on LinkedIn
Take the How Stressed ARE You quiz with a free 1:1 with Dr. Moore: https://bit.ly/41t9Kck

Thank you for listening! If this episode resonated with you, please share it with your friends or leave a review. Both make a big difference. 

See you next week.

The post Controlling Stress with Dr. Camilla Moore appeared first on Web Design | SEO Strategy | Kajabi Expert.

Less than 2% of women have broken the million-dollar mark in their business and my guest today is on a mission to change that through helping business owners understand and engage with their marketing better.

This episode is full on, marketing for entrepreneurs that you need to hear!

My guest is Victoria Hajjar, the founder of Ugli Ventures – business can be ugly and she’s helping entrepreneurs make it beautiful. Clever.

An entrepreneur herself, Victoria knows what it is like to be the person wearing so many hats, with little to no support. She teaches the marketing playbook she wishes she had as she began her marketing journey 15 years ago.

A Google and Hubspot certified expert, Victoria runs the popular Podcast “The Scalable Marketing Machine” and has been featured on CNN and in numerous webinars and forums. 

We’re tackling the overwhelm many business owners face when it comes to marketing, how messaging is woven into this, and what you really need to understand to grow your business with marketing.

We Discuss:

• The 4 pillars to Victoria’s marketing framework 
• Iteration is everything. Small shifts in messaging can hugely impact conversion rates and the art of continuous improvement. 
• Solopreneur social media marketing mistakes 
• Social Media algorithm updates. This will make you think about the content you are creating.

Embrace the “10% shift” and watch your marketing efforts soar. – Victoria Hajjar

I love this marketing conversation. It’s smart, realistic and will give you confidence to go out there and do what you need to grow.

The Long Game is… Marketing Overwhelm to ROI with Victoria Hajjar.

Links from today’s episode:

Victoria Hajjar’s website – Ugli Ventures

How to End Marketing Overwhelm Free Guide

Victoria on LinkedIn

Thank you for listening! If this episode resonated with you, please share it with your friends or leave a review. Both make a big difference. 

See you next week.

The post Marketing Overwhelm to ROI with Victoria Hajjar appeared first on Web Design | SEO Strategy | Kajabi Expert.

In this episode of The Long Game Podcast, I sit down with Beth Jones, author of Becoming An Empowered Survivor You, Too, Can Heal From Trauma and Abuse. Beth shares her transformative journey from trauma survivor to healing mentor, discussing the challenges of balancing personal healing with professional responsibilities and the concept of “Second Mountain Ascension.” Learn how Beth is creating a movement to support other survivors and her experience with self-publishing her powerful story.

Beth Jones is an empowered survivor, healing mentor, and author of “Becoming an Empowered Survivor.” With a background in professional services and forensic accounting, Beth now dedicates her life to helping other survivors heal from trauma and abuse.

Key Points:

1. Healing Journey • Writing as a tool for processing trauma • The “hope, evolve, and love” framework for healing • Viewing healing as a lifelong journey
   
2. Life-Work Integration • Navigating personal crisis while maintaining professional responsibilities • The importance of transparency in the workplace • Shifting from work-life balance to life-work integration
   
3. Second Mountain Ascension • Introduction to David Brooks’ concept of the “Second Mountain” • Transitioning from self-centered to service-oriented living • The transformative “valley” between mountains
   
4. Creating a Healing Community • Beth’s approach to mentoring and supporting other survivors • The role of vulnerability and authenticity in the healing process • Sharing resources and tools for healing
   
5. Writing and Self-Publishing • Beth’s journey from collaborative to solo author • Challenges of writing about personal trauma • The decision to self-publish and maintain creative control

Thank you for listening! If this episode resonated with you, please share it with your friends or leave a review. Both make a big difference. See you next week!

Links from Today’s Episode:

• Beth’s website: https://empoweredsurvivors.com
• Beth Jones Instagram
• Beth Jones LinkedIn
• The Second Mountain by David Brooks

The post Becoming An Empowered Survivor with Beth Jones appeared first on Web Design | SEO Strategy | Kajabi Expert.

Welcome to The Long Game Podcast! I’m your host, Sandra Scaiano. In this episode, we dive into the definition of a “life well lived”. It’s a question with countless answers, and today we’re exploring it with Sky Bergman, an artist and documentary filmmaker.

Sky’s documentary, “Lives Well Lived,” features interviews with individuals aged 75 to 100, sharing their wisdom and experiences. These interviews cover over 3,000 years of collective experience, revealing secrets and insights to living a meaningful life. From family histories to personal triumphs and tragedies, the film captures the essence of aging with grace and resilience.

“Lives Well Lived” premiered at the Santa Barbara International Film Festival and has been screened in over 200 cities, winning eight awards. The film is now available on PBS, and organizations like Aging 2.0, AARP’s Movies for Grownups, Encore.org, and Leading Age have also showcased it. 

In our conversation, Sky shares three common themes essential for a life well lived:
1. A sense of purpose
2. A sense of community
3. Resilience

She emphasizes breaking down ageism stereotypes and fostering intergenerational connections for a better society. Sky’s journey in creating this film is a testament to following your passion and creative thinking.

Sky also discusses how she funded the documentary through unique means, emphasizing the importance of artists being paid for their work. Additionally, she highlights the concept of paying it forward and shares tips for those interested in creating similar projects.

If you’re inspired by Sky’s work, check out her website for a list of starter questions for interviews and a video with tips on lighting, audio, and B-roll. It’s a fantastic resource for anyone looking to document and share meaningful stories.

Thank you for joining us on The Long Game Podcast. Let’s continue to explore what it means to live a life well lived. Until next time, keep playing the long game.

LINKS:

Lives Well Lived Film
PBS Learning Media
Lives Well Lived Take Action Page
Lives Well Lived Book

CONNECT WITH US:

The Long Game Podcast Website

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Thank you for listening! If this episode resonated with you, please share it with your friends or leave a review. Both make a big difference. See you next week!

The post Lives Well Lived with Sky Bergman appeared first on Web Design | SEO Strategy | Kajabi Expert.

In this episode of the Long Game, we talk about maintaining control in your business. A lot of business owners today didn’t start out as business owners. Often, we’ve left the corporate world to branch out on our own. We want to let our true talents and abilities shine. The risk that comes with this, however, is that if we fail to set up our processes right, we end up working hard for someone else’s vision and lose the power in our own business.

“The more questions you ask, the more expert you look.” – Amy Posner

Joining me today is Amy Posner, an expert and experienced online entrepreneur and business coach specializing in helping digital creative freelancers build successful, sustainable businesses. With years of experience in copywriting and coaching, Amy has developed comprehensive programs like the Complete Breakthrough Freelancer to guide professionals in achieving their business goals.

The key points we discuss are:

• Starting your relationship with your clients the right way. It’s helpful to see your relationship with your client as a partnership. Set up strategies for maintaining communication to keep clients informed and assured.
• Setting up and sticking to your processes. Clear processes build client confidence, make your workflow easier, and the entire project go smoother. Sticking to your own processes avoids shifts in power dynamics.
• Setting and managing expectations. Establishing expectations from the very first interaction helps keep you from falling into the order-taker role. It also communicates that you’re the expert and that you know what you’re doing.

“You have to get good at something and you have to be willing to be bad at something to get good at something.” – Amy Posner

Amy acknowledges that building a successful business as a freelancer takes time. It requires building the right foundations, thinking things through, and playing the long game.

Links from Today’s Episode:

Free Offer: Breakthrough Clients

Amy Posner Website

Instagram: Amy Posner

Facebook: Amy Posner

Podcast: Business Badassery

LinkedIn: Amy Posner

The post From Order-Taker to Expert with Amy Posner appeared first on Web Design | SEO Strategy | Kajabi Expert.

In this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better.

The Hawthorne Effect came from studies of behaviors in the workplace from nearly a century ago. It refers to the phenomenon where individuals behave better and improve their work when they know that they are being observed or watched. But this is only good in the short term. Over time, mental attitudes, proper supervision, and informal social relationships experienced in the workplace proved to be the key to improved productivity.

“When we dig in and we find the data backing up our claims, it opens up a whole new arena of confidence in our approach.” – Sandra Scaiano

How can we apply these studies in developing our courses and programs, and in all aspects of our business?

Here are 3 practical steps:

• Establish a system of accountability
• Keep in touch
• Track progress

“Value is not more time online. Value is helping your students move through the material.” – Sandra Scaiano

By leveraging our knowledge of the Hawthorne Effect and other behavioral studies, content and program creators can make sure they develop a dynamic learning environment that empowers and encourages participants to finish their goals and succeed. Understanding human behavior is key to driving engagement and maximizing the impact of our online offerings. It’s when we know, understand, and apply that we get to improve what we produce and keep playing the long game.

Links from Today’s Episode:

How the Hawthorne Effect Works

A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana

The post How Observation Affects Success: The Hawthorne Effect appeared first on Web Design | SEO Strategy | Kajabi Expert.

This episode of The Long Game talks all about messaging and is a must-hear for all business owners. Messaging is at the crux of all our communication: sales, social media, networking, even introductions. Today, Wendy White will be sharing everything we need to know to have effective messaging.

“The reason people aren’t clear to the world is they’re not clear to themselves.” – Wendy White

Wendy is a messaging strategist to coaches and consultants who are ready to become thought leaders. She helps business owners communicate what they do and why it matters. She worked in international sales & business development, winning clients for many companies. Since then, she’s worn many hats, but she kept on doing what she’s good at, communicating a clear message that talks about the business and attracts the right clients.

In this episode, we talk about:

• How getting your messaging right (or wrong) affects your marketing
• The details that go into your introduction
• Clarity and concept before copy
• Using A.I. in messaging and marketing

The problem with unclear messaging is that you end up sounding just like everyone else. Your audience can’t figure out exactly what you do, who you work with, or who you are. You try to keep up with the ever-changing trends, SEOs, and algorithms but still fail to communicate your message to the people who need to hear them.

“You have to connect what you do to why it matters to them.” – Wendy White

Crafting your messaging is more than just about being clear about what you do. Underneath that lies key paradigm shifts that empower you in your business and any kind of communication you’ll have. Being clear about your own business makes you a better business owner, and it brings you closer to being that thought leader you want to be.

Links from Today’s Episode:

Wendy White Website

Instagram Wendy White

Wendy White LinkedIn

YouTube Wendy White

Instant Impact Guide: the key to a compelling introduction

Instant Impact Workshop

Extraordinary Impact

The post Messaging & Client Attraction with Wendy White appeared first on Web Design | SEO Strategy | Kajabi Expert.

Service business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work, they feel underappreciated, and they don’t charge as much as they should for the value they provide. Today I’m joined by Maggie Patterson, who’ll share her experience and expertise in business strategies.

With two decades of experience, Maggie has spent her career in client services and entrepreneurship. She’s the editorial director at Scoop Studios and the founder of BS Free Business, where she works with service-based businesses and agency owners to build BS-free businesses that put trust first in everything they do. Maggie is a podcaster, writer, and vocal advocate for humane business practices rooted in respect, empathy, and trust. As a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services.

“Your strategy should be firmly set and semi-rigid.” – Maggie Patterson

Maggie shares some important points about strategy:

• Showcasing your strategy
• Valuing your strategy
• Preparing to sell your strategy

Going beyond strategy talk, Maggie pulls from her decades’ worth of experience and shares how important it is to trust your gut and stick to what’s important to you. You don’t need to follow every hyped-up advice from a business influencer. You don’t need to work with a client who doesn’t value you. You don’t need to sell in a way that feels uncomfortable for you. You’re the business owner. You get to decide how you want to run your business in a way that aligns with your values and goals and still be successful.

“The people playing the long game are the people you want to align with.” – Maggie Patterson

This episode is full of amazing insights from Maggie. She freely shares her experience and expertise to help business owners make the most out of their strategy by playing The Long Game.

Links from Today’s Episode:

BS-Free Business^®

BS-Free Business Instagram

Threads – Maggie Patterson

Podcasts: BS-Free Service Business Show

Duped: The Dark Side of Online Business

The post Selling Strategy with Maggie Patterson appeared first on Web Design | SEO Strategy | Kajabi Expert.

When we hear “content repurposing,” most of us think of taking long-form content like a podcast or a webinar and cutting it up into reels or shorts or turning it into a LinkedIn or blog post. That’s an outdated idea of content repurposing. Today, you can take in anything you do in the day-to-day of your business—company meetings, coaching calls, strategy sessions—look at them from a different perspective and turn them into other forms of content: courses, lead magnets, newsletters, social media posts, or even action tasks.

“Content repurposing is multifaceted.” – Greg Wasserman

To talk about this new definition of content repurposing, I’m joined by Greg Wasserman, head of growth partnerships and community at CastMagic, an AI platform transforming repurposing for podcasters, coaches, speakers, and marketers. With CastMagic, entrepreneurs can upload their media files, either their podcasts, meeting recordings, talks, seminars, or voice notes, and with different prompts, generate ideas on how to present them in a new way.

Greg also talks about:

• The different facets of content repurposing
• Utilizing your existing content library
• The long game of content creation

“Invest in learning not only your tool, your craft but also what others are doing so that you can improve.” – Greg Wasserman

As business owners, we think we have to keep coming up with the next great thing, but what if you already came up with a great thing that will elevate your business? Repurposing isn’t just for your marketing, but it can also be applied to your business as a whole, and help you optimize your time and work.

Links from Today’s Episode:

Castmagic (affiliate link)

Greg Wasserman LinkedIn

Disclaimer: This blog post contains affiliate and referral links which may reward me in the event of a subscription or sale. I use these funds to feed my dog. Thanks for the dog food.

The post Content Repurposing with Greg Wasserman of CastMagic appeared first on Web Design | SEO Strategy | Kajabi Expert.