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In a world where everyone is doing - its easy to get lost in a sea of comparison, secret tricks and promises of overnight success.

The Long Game is my approach to business - the actual day in and day out philosophy that you have to show up, you have to do the work, and there’s no quick fixes for long term success.

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The Long Game is… Brand Loyalty

By Sandra / February 17, 2021
The LONG GAME Episode 44 Brand Loyalty with Sandra Scaiano

It’s that time of the month where everyone is thinking about chocolates and flowers. Maybe you’re opting for a date night with wine and a delicious meal. Even though we’re still in the middle of a pandemic, don’t worry! There are lots of different ways to express love. In today’s episode that’s exactly what we’ll…

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The Long Game is . . . Working Smarter Not Harder

By Sandra / February 10, 2021
The LONG GAME Episode 43 with Sandra Scaiano Working Smarter Not Harder with Brittany Dixon

One thing that’s consistent these days is that we should expect life to change. If you want to keep on top of current trends—and your own business—without getting left behind, it’s important to stay focused on the things that matter most. For today’s episode, I invited the ultimate “Systems Woman,” Brittany Dixon of Brittany &…

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The Money Amplifier Effect

By Sandra / January 6, 2021
The LONG GAME Episode 38 with Sandra Scaiano The Money Amplifier Effect with Alexandra Taketa

Happy New Year! It’s the perfect time to take a look at our money goals. For many of us, this isn’t easy, so I invited Alexandra Taketa to join me. She and I discuss the “money amplifier” effect and steps you can take to up your money goals. Money is an amplifier of what is…

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Upsells, Cross-sells, and Membership Retention

By Sandra / December 30, 2020
THE LONG GAME Episode 37 Upsells and Membership Retention with Sandra Scaiano

I’m taking a strategic look at how we spark and build relationships with our clients. Digital marketing info is often about the tactics and they are important. But the best tactic won’t make a difference if you don’t understand how to use it to build meaningful connections with prospects and clients. Relationships still matter, even…

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The Trifecta: Onboarding, Automations, and Segmenting

By Sandra / December 23, 2020
THE LONG GAME Episode 36 The Trifecta - OnBoarding, Automations, Segmenting with Sandra Scaiano

Forget about good.Good is a known quantity.Good is what we all agree on.As long as you stick to good, you’ll never have real growth.Bruce Mau In true LONG GAME style, today I’m talking about things that are going to take your digital products and presence from good to great. Things like onboarding, automations and segmenting…

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The LONG GAME is… Courses for Every Industry

By Sandra / November 25, 2020
THE LONG GAME Episode 32 Courses for Every Industry with Sandra Scaiano

This topic is something that comes up nearly every day with clients. As I mentioned in Episode 30, the pandemic and related shifts in the business world have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you. Video learning is nothing…

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The LONG GAME is… Rocking Your Strengths

By Sandra / November 18, 2020
The LONG GAME Episode 31 with Sandra Scaiano Rocking Your Strengths with Pat Roque

After a series of both personal and career twists and turns throughout her life, today’s very special guest, Pat Roque experienced a seismic shift in her life when her corporate career came to an abrupt end with a single phone call. Eventually, a unique gift for her 50th birthday was the catalyst for a new…

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The Long Game is . . . Resilience

By Sandra / October 21, 2020
The LONG GAME Episode 27 with Sandra Scaiano Strategies For Improving Resilience with Taryn Abrahams

What is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset. Resilience is definitely a long game strategy! Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive…

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10 Things to Know About Keywords

By Sandra / October 14, 2020
THE LONG GAME Episode 26 10 Things to Know About Keywords with Sandra Scaiano

This topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords. Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a…

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The LONG GAME is… Process

By Sandra / October 7, 2020
THE LONG GAME Episode 25 Process with Sandra Scaiano

Today, I dive into the topic of processes following a conversation with Krista Smith (who was a guest in episode 16), when we talked about how to create them for your business. I’ll share my best insights that resulted from that call—as well as a few bonus tips related to those “slivers of time” that…

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